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Stone Island's Debut A/W24 Fashion Affair


This season, Stone Island made a noteworthy appearance on the Milan Fashion Week Men's calendar, revealing its A/W24 manifesto titled "The Compass Inside." The venue of choice was La Cattedrale, where the brand presented not just a collection but a transformative experience.


In a departure from the conventional runway presentation, Stone Island introduced a groundbreaking concept. As a colossal obsidian curtain gently unfurled, it revealed a remarkable spectacle housed within an expansive cage. Models stood as living canvases, each embodying the essence of the brand's upcoming creations. This departure from tradition was a deliberate choice, creating a tableau that defied expectations and added a profound layer to the showcase.

Setting the tone for this immersive experience was Dave, who took centre stage alongside Stone Island, delivering an inspirational speech that resonated throughout the venue. The collaboration between artistry and fashion was evident as the event transcended mere fashion, becoming a celebration of individuality within a collective narrative.


Stone Island's commitment to technical brilliance took on a deeply human dimension as key pieces were showcased with deliberate repetition. This not only emphasised the brand's dedication to uniformity but also mirrored the unique stories and versatility woven into its core designs. The garments weren't just on display; they came to life within the captivating tableau, revealing the human touch that defines Stone Island's enduring allure.

Amidst the collection, a standout piece was the Metal Mesh PVD Nanotechnology Down Jacket. Its captivating facade emulated liquid glass, crafted from two layers of organza and a robust nylon base. The innovative use of nanotechnology, infusing aluminium into the polyester organza, created a magnetic attraction to the yarn, resulting in a mesmerising optical illusion. True to form, the brand's iconic compass motif adorned the sleeve, a signature touch that further elevated the piece.


The Stone Island Ghost collection showcased reinvention, breathing new life into classic pieces with various wools. Military-inspired peacoats and single-breasted jackets, crafted from a substantial blend of 95% wool and 5% cashmere, stood out. The "Ghost" tag on the left sleeves added a monochromatic flair, while a hooded suede sheepskin jacket, treated with a PFC-free, anti-drop agent, combined style with practicality.

Along with this, two hooded coats and a parka, featuring a transparent allure through the use of polyester mesh for a see-through finish. Dubbed "Glass Cover-TC," these pieces achieved a liquid-like appearance through garment dyeing. Completing the ensemble, Stone Island's Nylon Metal textile served as the foundation for a lightweight jacket and two bombers, each contributing versatility to the collection. The former featured snap closures, while the latter boasted PrimaLoft-TC filling for warmth.


While Stone Island's presence at Milan Fashion Week leaned toward a grand presentation rather than a conventional runway show, it underscored a fundamental truth – in the realm of fashion, it ultimately boils down to the art of design. The debut affirmed that, amidst technological innovations and avant-garde creations, the essence of thoughtful design remains paramount.

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