Sports Meets Fashion: Why Athleisure Wear Is Rising In Popularity

Athleisure is a buzzword on the rise. It is a fashion trend that is taking the world by storm. It is athletic clothing that is comfortable to wear whilst exercising. In addition to being comfortable, it is also aesthetically pleasing, often being a coordinated set.

However, athleisure is more than just a buzzword. Due to its growing interest, it is a thriving market worth an eye-watering amount. The most recent valuation of the athleisure market was reported to be £208 billion. This staggering valuation is predicted to rise over the next few years.

Along with its rise in value, the popularity and appeal surrounding athleisure wear continue to grow. There are several reasons why athleisure wear is on the rise; these contribute to its growing popularity.

Social Media Influence

Like many growing trends, social media has played an influential role in the rise in popularity surrounding athleisure wear. If a product or item becomes an online trend, it will likely be sold out or incredibly difficult to purchase. Celebrities and social media influencers help make products or items movement across social media platforms.

Both social media influencers and celebrities have a significant influence on fashion. Many of the world’s most recognisable people have endorsements in athleisure wear. Their connection has contributed to the rise in athleisure wear’s popularity.

These influential individuals share posts that provide a glimpse into their lifestyle. Part of their lifestyle includes wearing athleisure. It could be what they wear to go to the gym or to do a home workout. Some show that they often wear athleisure to run errands or relax at home.

Combines Comfort And Style

As social media influencers and celebrities reveal online, athleisure wear is perfect for just day to day activities. They show that athleisure wear is not exclusively for wearing to the gym. It can be worn daily and enable individuals to live a low maintenance lifestyle.

A rising number of people are choosing comfort over smart wear. The events of recent times have helped to excel this shift, as individuals prefer to be in comfortable clothes, such as athleisure wear, to run errands. This shift in behaviour has become more acceptable, with many choosing to wear athleisure when attending social situations.

Increase In Healthy Lifestyle

A positive trend that has been on the rise is more people wanting to adopt a healthier lifestyle. According to a recent survey, 62% of Brits have altered their lifestyle to become healthier. The survey also revealed how half of the respondents started a new activity, with 12% highlighting how they started exercising regularly.

With more people choosing to live a healthier lifestyle, many will incorporate exercise to help them with their new goals. By choosing to exercise more, they are investing in new workout clothes to wear when they do exercise. The clothes they choose to invest in is athleisure wear, so they feel comfortable in what they are wearing and like the aesthetically pleasing element.

Materials Adapt To Weather

Certain materials in fashion are not suitable for all weather types. Some materials offer no warmth on colder days, and others cannot keep you dry when it rains. With athleisure wear, it uses suitable materials for every weather type.

The fabrics in athleisure wear are perfect when the weather is warm during the summertime. The materials help to absorb the sweat produced from the workouts. It helps keep the moisture away from a person’s skin and enables them to keep their body cool and dry. These elements are ideal for activities. Since athleisure wear is adored for being aesthetically pleasing looks, the practical benefits help them rise in popularity.

Vast Choice Available

With the growing interest in athleisure wear, the demand for items has drastically increased. Due to the increase in demand, the choices available to choose from have significantly expanded to meet this growing order. There are numerous brands available, such as the Gym King, which offer a vast selection of athleisure wear. It could be co-ords to men’s t-shirts, hoodies and joggers – they have the clothes you will want to wear whilst you exercise. If you need a new men’s t-shirt for your next session at the gym, look into the vast range of options the brand has available.

With more people choosing to shop online than in-store, athleisure wear has increased in online shops and marketplaces, profiting off this growing interest. As the interest grows, the options available expand too.

The Future Of Athleisure Wear

Athleisure wear’s future looks positive, especially as the interest increases. With more people opting to wear athleisure to social gatherings over something smart, the need for a wider choice of options continues to rise. All of these factors contribute to athleisure wear’s popularity. An interest that is not anticipated to dwindle anytime soon.