SPORTS BRAND UNVEILS FRESH NEW LINE"ADIDAS SPORTSWEAR" FOR EVERYDAY WEAR STYLE

For this year and 50 years later, prominent Sports giant Adidas unveils its first fresh new label called Adidas Sportswear, a new modern sports attire focussing on style and comfort at the forefront of the latest selection.

Each elevated piece has been fabricated with the most updated performance technology to appeal to the Adidas target customer.

Sportwear silhouettes merged with the Original label and Adidas performance wear in this selection.

A sporty range that defines suitable everyday wear looks that is modern and comfortable, the wearer feels confident just like an athlete feels when they take their sprint on the track.

To represent the new label for Spring/Summer 2023, worldwide star and new-gen icon Jenna Ortega fits the bill representing this new label. She brings nothing but panache, passion, style, substance, and culture. Showing up and embracing her own identity and individuality, this talented actress, producer, and fashion style icon symbol has established herself as a household name, dominating our Netflix screens as Addams family Wednesday, she has been chosen as the cover face for the new Adidas Sportswear label and Its All That You Are campaign taking the latest selection on a whole new level by representing a new-gen culture in comfortable sportswear ensembles.

In an interview, Jenna Ortega explains, "I personally put a lot of energy into as I know how much power it can have in inspiring others. I am learning and discovering more sides to myself. I am a huge advocate of expressing all your different pursuits, passions, and traits".

Ortega is a rising star in the making. She expresses her identity effortlessly on a film set by putting on her best performance in what she wears in front of the camera. She ensures to give it her best all the way by challenging and celebrating the notion behind self-expression through fashion and style.

With an offering of sport-influenced shapes suitable for everyday wear, the new collection demonstrates the comfortability of silhouettes showing modern, fit, and functional wear. Centred around the core pieces of the selection are the Avryn and Tiro Suit. Each contemporary shape has the purpose to matching with other silhouettes from the collection, as long as the wearer remains comfortable yet distinctive in their everyday wear displaying straight cut lines and seams with minimalistic details in every fibre used to portray durability and comfort working together.

Both contemporary pieces of Avryn and Tiro Suit exhibit the qualities of everyday wear catered for the Adidas target customer. The collection of Tiro Suit is a reinterpretative design of the renowned Adidas tracksuit outline. Featured offerings included an iconic all-black co-ord set with the prominent Adidas 3-stripe set that continues to be Adidas acclaimed pieces throughout past decades, however still keeps the design simple and fresh looking for the wearer.

Adding her mix of fashion sense, Jenna Ortega shows us all a simple Adidas piece to be worn with an effortless shirt and tie to sport whilst on-set. In the evening, Ortega exhibits an outfit from the Tiro Suit collection, easily matched with a sparkling sequinned gold top to dress for an evening wear occasion.

On the other hand, Adidas has curated the Avryn collection portraying a trendy look to Adidas' new selection of everyday outfits. The shoe consists of used recycled materials that vary between the hue shades of two-toned black and grey with finer red colour details. Origami influence completes the items by encouraging a look for the target audience.

Soften ranges of colour, daring yet appealing print details and elevated features in silhouettes like the Express jersey – a loose fit capturing the influence of football with an early 90s design, conveying a two-tone colour mix that balances out the white piping detail showing the potential to be easy with a comfortable fit which is all you can ask for in an item.

Another assemble is the striped Express Dress, constructed out of silk quality fabric. The dress presents a boasting design feature of a wrap-style shape and comfy ribbed sleeve cuffs with a beguiling collar to complete the item.

Adding more pieces to your wardrobe is the sporty-like Coach Jacket in a monochrome colourway with the Adidas prominent 3-striped details complementing the sleeve cuff and the oversized collar, trendy yet comfortable combined.

For the campaign shot, as Ortega makes her moves on-set, she wears a flattering long-sleeved pullover paired with the purple Tiro Suit Up Advanced Trousers capturing a relaxed fit. Whatever the rising star wears, she wants to ensure she is comfortable and confident with the look. The word comfort and self-expression are the core value behind the design concept exhibited in stores as well as online

This collection has arrived at the right time of the year. As we watch the evenings getting lighter and lighter, the wearer can have fun with the pieces they feel comfortable in and with a boost of confidence, the wearer can combine style, comfort, and sport with a new focus to their everyday style with ease.

See below clips of the collection.