Rising Songstress syd B Unveils A Dreamy & Honest Account In The Form Of "RITF"

The rising LA-based songstress, syd B, has returned with her third offering of the year titled, 'RITF'.

'RITF', otherwise known as 'Runs In The Family', is a mesmerizing and honest account of personal growth and reflection, as syd B comes to terms with leaving trauma and uncomfortable-truths behind. Hidden in a dreamy and guitar-lead capsule of sound, the ascending star's brittle and captivating vocals uplift you into an un-worldy and thought-provoking space. The Clyde Munroe-directed visuals journey through a nostalgic lens, intertwined with swift camera angles and home-movie style shots of syd B that further aid to the personal touch and feel of the track. Speaking on the release of the single, syd B commented; "This one was really hard to write. Coming into adulthood can be a rocky transition. I think being raised as an only child forced me to see family relationships in a more complex way, because I never really had another little person to talk about shit to." Watch the music video for 'RITF' below.