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Farai London In Redefining Womenswear

Farai London, designed in East London, is a luxury womenswear brand that draws global inspiration. Their job is to redefine womenswear to create bold and beautiful adventurous pieces that signify their dedication to superior quality. Sometimes, though still functional and wearable, There collections contain exclusive prints and cuts made of high-quality material. They strive to create remarkable pieces that make customers feel unique, sexy and spectacular while providing a certain degree of trust that comes with wearing Farai naturally. Farai London respect each of their clients and they love to celebrate them on social media.

Brand growth and visibility can take a long time to develop for most designers, particularly Black designers, but MaryAnn Msengi, the Black artist behind the London-based brand, has had a whirlwind of a first official month in business. Her brand's signature dress, called the Gaia, was worn by Kylie Jenner in her first and only month of business and, of course, she recorded it for Instagram. MaryAnn tells Teen Vogue she “didn’t expect the reception” she gained and couldn’t believe the immense support after stars started donning her designs on the 'gram. But clearly, the world saw something in her designs

Summer Walker also shows her pregnancy in a Farai London dress as well as Megan Thee Stallion.

You can check their new collection here.

Written by Adena Gordon (@adenaxstudio)

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