New Wave Top 50 Creatives Dinner: A Blue Label Night of Celebration and Connection

The White City House Welcome room recently played host to the highly anticipated New Wave Top 50 Creatives Dinner, a spectacular event sponsored by none other than Johnnie Walker Blue Label. Set against the backdrop of the stylish and welcoming decor of White City House, the evening was a celebration of creativity and achievement, bringing together a curated list of exceptionally talented individuals who had been part of the Top 50 campaign in 2023.

Johnnie Walker Blue Label is a name synonymous with sophistication and excellence, and has long been regarded as the drink of choice for creative spaces and talents. With a rich history dating back to 1820, Johnnie Walker has consistently represented the epitome of whisky craftsmanship and innovation. The Blue Label, in particular, stands as a testament to the brand's unwavering commitment to quality and prestige.

Photography by Francesca Spence

Renowned for its exceptional blend of rare whiskies, Its velvety smoothness, coupled with nuanced flavors and a distinctive character, makes it the perfect companion for those who appreciate the finer things in life – a sentiment deeply resonant with the creative community. At the New Wave Top 50 Creatives Dinner, Johnnie Walker Blue Label took center stage, aligning seamlessly with the visionary talents present. The brand's commitment to excellence and pushing the boundaries of whisky craftsmanship mirrored the ethos of the creative minds in attendance. 

As guests entered the venue, they were greeted by an enchanting atmosphere meticulously crafted by exceptional florist Judith Richards. The tables were adorned with elegant white roses, creating a sophisticated and celebratory ambiance. The choice of white roses symbolised purity and achievement, perfectly complementing the occasion. The musical backdrop for the event was expertly curated by New Wave SOUND DJ, DJ Nico, adding a rhythmic dimension to the evening's festivities.

The evening's gastronomic delights were masterfully curated into a sumptuous three-course meal, accompanied by an exclusive Johnnie Walker drinks menu. As the evening unfolded, the carefully curated drinks menu, featuring signature cocktails like the 'Top 50,' 'New Wave,' and 'BK&DDB,' showcased the versatility of Johnnie Walker Blue Label, elevating the overall experience.

The 'Top 50' cocktail, a blend of Angostura bitters, Pineapple Syrup, Coconut water, Ron Zacappa, and Johnnie Walker Blue Label, set the tone for the night with its bold and complex flavor profile. The 'New Wave' cocktail, featuring Orgeat, Passionfruit Syrup, Pineapple Juice, Lemon juice, Cherry Heering, and Johnnie Walker Blue Label, embodied the spirit of innovation that the New Wave movement represents. Lastly, the 'BK&DDB' cocktail, a delightful mix of Sugar Syrup, Creme De Cassis, Lemon Juice, Johnnie Walker Blue Label, topped with Champagne/Prosecco, added a touch of effervescence to the festivities.

The New Wave Top 50 Creatives Dinner brought together an eclectic mix of industry luminaries, each a trailblazer in their respective fields. Among the distinguished guests were Henry Gill, a visionary cinematographer known for his captivating visual storytelling. ABOVEGROUND, a director celebrated for pushing creative boundaries, added his unique perspective to the gathering. Stylist and Creative Director Ignacio de Tiedra brought his keen eye for style, while Jeeniius, a dynamic DJ, infused the night with rhythm and energy.

Joining the ranks were Juan Jose Moukonsue, another Stylist and Creative Director with a reputation for pushing the boundaries of fashion. Nate Borland, a multifaceted director and editor, contributed his storytelling prowess to the mix. Jordon Wifi, a Cultural Curator and Producer, added his flair for cultivating meaningful connections within the creative community for Last Night In Paris. Bafic, a versatile director and photographer, showcased his visual storytelling prowess.

Esme Horn, a talented makeup / Prosthetic artist with an abundance of talent, and Melody Berkery, a director and photographer graced the event, bringing their artistic vision and expertise to the celebration. This diverse gathering of creatives highlighted the richness and depth of talent present in the New Wave community, making the Top 50 Creatives Dinner an unforgettable evening of inspiration and connection.

To further enhance the evening, New Wave curated gift packages for the guests, generously supported by Puma, Levi's, and Redbull. A bespoke Blue Label bottle, adorned with the names of the honored guests, served as a personalized memento, encapsulating the essence of the night. The presence of Johnnie Walker Blue Label at the event wasn't merely about offering a drink; it was a celebration of shared values – a commitment to quality, innovation, and pushing the boundaries of creativity. As each guest toasted to their achievements with a glass of this exceptional whisky, they became part of a tradition that extends beyond the liquid in the glass, embracing a legacy of creativity and excellence.

The dinner epitomized the organization's mission of supporting and celebrating the best in the creative space, while also fostering new connections and relationships. The event showcased the incredible talent of the Top 50 campaign and emphasized New Wave's commitment to pushing the boundaries of creativity. A special thank you was extended to Johnnie Walker Blue Label for their invaluable partnership in making this unforgettable night possible. Additionally, gratitude was expressed to Soho House for providing a space where creatives could connect, build, and inspire each other for the exciting year ahead. As the night concluded, it was evident that the New Wave movement continues to push the creative industry forward, leaving a lasting impact on the landscape of innovation and collaboration.

Please drink responsibly. drinkaware.co.uk