NAMED COLLECTIVE Presents: I <3 In Style

Image Via NAMED COLLECTIVE

NAMED has only gone and done it again.

The London-based brand never slows down and is consistently pushing the boundaries of what a tracksuit can be with its daring designs. As a pioneering force in the future of streetwear, we're expecting nothing less than continued innovation and disruption from this cutting-edge brand.

Their latest I <3 NAMED collection is tourist-inspired from the nostalgic I <3 London/Paris/NY souvenirs. In other words... it's yet another addition to their impressive catalogue of distinctive designs.

Image Via NAMED COLLECTIVE

This collection features three exquisite tracksuits in black, baby pink and grey, each adorned with a bespoke I <3 NAMED logo. The logo goes beyond simple embroidery, as it features rhinestone embellishments that uphold the hoodies and sweatpants' glamorous yet streetwear aesthetic.

The bright embroidery on the clothes has become the eye-catching element of the whole clothing design. Different from the embroidery that is integrated with the clothes, there is another kind of patch, which is a kind of decoration for external stitching or bonding, and has also become an important fashion accessory of street style. Patches can be decorated on different clothes, hats, or backpacks. Custom Patches design with various street elements - graffiti or painting, becomes a personalized single product.

Rhinestones have become a signature element of their designs, integral since the brand's inception as they're what initially defined the disruptive nature of NAMED COLLECTIVE. Going back to the collection, each colourway is paired with a matching oversized tee and tank top, offering ample options for stylish mixing and matching.

If you truly want to make a statement, complete your I <3 NAMED look with a dazzling trucker hat, available in hot pink or black where you'll be greeted with an abundance of rhinestones again! Possibly even more than you'll find on the tracksuits themselves.

It's your time to shine... literally.

Image Via NAMED COLLECTIVE

Mark your calendars. The I <3 NAMED market opens on June 15th. NAMED COLLECTIVE will be taking over the magazine store at 66 Charlotte Street, W1T 4QE, from 10am to 6pm. This is the ideal moment to cement your place in the NAMED community.

One more thing... you get a free oversized tee when you purchase a full tracksuit!

Image Via NAMED COLLECTIVE