Martine Rose and Nike continue to push the limits of sport and style with their latest collaboratio, a vibrant collection that merges the worlds of fashion, gaming, and performance. Building on their eight-year creative partnership, the Nike x Martine Rose Sport collection explores the evolving idea of what it means to be an athlete in the digital age. Drawing inspiration from the inclusive spirit of esports, the collaboration celebrates gaming as a modern arena of connection and creativity. It’s a sharp evolution for a partnership known for reinterpreting Nike’s heritage through Martine’s signature subversive lens, one that thrives on the edges of convention.
The collaboration lies within an understanding of gaming as a democratic and expressive space, a world where anyone can play and belong. “Gaming is a new lens into how we view sport,” Martine explains. “I’ve always been interested in finding the corners of mainstream cultures and shining a light on them through fashion.” This ethos manifests throughout the collection, which transforms classic sports silhouettes into future-facing essentials inspired by the electric atmosphere of 1990s LAN parties. The result is an elevated uniform for the digital athlete, functional and unapologetically individual.
The collection features a mix of relaxed and technical pieces, reimagined football kits, oversized hoodies, shorts, and fleece pants designed for both performance and streetwear versatility. Standout items include a water-repellent, sweat-wicking ski parka, a reinterpretation of a 1990s Nike ACG jacket and a utility-inspired crossbody bag designed to carry essentials in motion, evoking the energy of gamers in their creative zone and the precision of athletes in peak performance.
Tying the collection together is the latest iteration of the now-iconic Martine Rose x Nike Shox MR4. This newest version stretches the boundaries of Nike’s Shox R4 into an avant-garde mule silhouette with an elevated heel and squared-off toe, merging the worlds of dresswear and sportswear with ease. It’s a design that captures Martine’s trademark tension between elegance and functionality, a fashion-forward symbol of modern athletic identity.
