Three Emerging UK Artists You Should Be Adding To Your Playlists This Week

Victoria Jane - ‘Loverboy Freestyle’

Manchester's Victoria Jane has shared her soul-stirring single 'Loverboy Freestyle', arriving ahead of her forthcoming mixtape. The freestyle presents a heartfelt reflection on the singer’s rise to fame, portraying a deep resilience in the 22-year-old. Following the release of ‘Sunday’ and ‘On My Own’ last year (which garnered attention from the likes of Chip), her first record of 2021 showcases her versatility and rosy attitude. Not only has Victoria been working hard to get her music out, but the accompanying visuals for the freestyle is shot and edited by Victoria herself with the help of two friends. The video depicts Victoria in the surrounding cityscape between cuts of her during studio sessions. Check out ‘Loverboy Freestyle’ below and let Victoria elevate the vibes at home with her tranquil and reassuring vocals.

Kam-Bu - 'Black On Black' prod. Pablo Pullen

Kam-Bu's infectiously accelerated flow is a refreshing one to hear on our sound waves this year. 'Black On Black' takes form as an introspective narration of the Londoner's upbringing and roots Perhaps one of his most emotive records yet, and as always with Kam-Bu, it leaves you wanting more. Prior to his latest release the rapper put out a slew of new singles including 'Are You On?' with Leon Vynehall and 'Burst' featuring Louis Culture, both exemplary of his inspired lyricism and wit. Even in his earlier work with producer Pablo Pullen, the 22-year-old exudes a compos mentis presence that is not easily found at such an early stage in an artist's career. The accompanying visual for his latest single is an undulating depiction of Kam-Bu's experience of growing up in Britain; you can catch the compelling visuals for 'Black on Black' below.

Dreya Mac - 'Bag' prod. Karma Kid

Arriving with her first drop of 2021 – 'Bag', West London's Dreya Mac has raised the bar to new levels. Last year Dreya released her debut single 'Sativa' followed by 'Skippin', both of which are just as potent as the last – Dreya raps with a crisp conviction, balanced by her sleek melodies. She's got greatness radiating from her core and is making sure you know what's up in her latest single, the track displays her sensational lyricism which is matched by her cutting-edge style. The accompanying video features Dreya in an abandoned warehouse wherein the rapper lights the room ablaze (figuratively) alongside her crew of dancers – make sure you check it out here.