Latto Returns With Honest New Single “Business & Personal (Intro)” Ahead of Big Mama

Latto is back with her latest single, “Business & Personal (Intro),” an unfiltered and deeply personal track that sees the Queen of the Souf addressing rumors, sharing life updates, and giving fans an intimate glimpse into her world. The song serves as the first taste of her forthcoming album Big Mama, set for release on May 29th, and reaffirms Latto’s ability to merge bold lyricism with candid storytelling.

Following a historic run with her third studio album, Sugar Honey Iced Tea (2024), Latto became the first solo female rapper from Atlanta to top Billboard’s Top Rap Albums chart. “Business & Personal (Intro)” continues this momentum, showcasing her growth as an artist while staying true to the unapologetic energy that has defined her career. The track balances honesty and confidence, giving listeners a sense of both her personal evolution and her position at the forefront of hip-hop.

The single is direct and sharp, with production that complements Latto’s commanding flow. Each verse serves as a window into her world, blending reflections on her career, personal life, and the challenges of navigating fame. The result is a track that feels conversational yet powerful, a manifesto for authenticity in both business and life.

With “Business & Personal (Intro),” Latto reminds fans why she continues to set the standard for Atlanta rap and beyond. As the first single from Big Mama, it promises an album that’s equally introspective, ambitious, and unapologetically Latto.