Iris Law and Gabbriette Channel Cult Teen Chaos in Heaven’s Latest Campaign

"With Vanna Youngstein at the helm, Heaven’s nostalgia loop just got darker, sweatier, and more accurate"

Low-rise denim, cherry-print baby tees and lip-gloss bravado: Heaven by Marc Jacobs just rewound the clock to 2003. If you watched Thirteen as a teenager, you probably weren’t supposed to. But, that’s the point: the label’s latest drop pairs designer Vanna Youngstein with muses Iris Law and Gabbriette, framing the capsule through Catherine Hardwicke’s cult film Thirteen.

Youngstein’s tees already rule TikTok mood boards thanks to Euphoria’s costume department; Heaven hands her a bigger playground. Graphics run across rib-clinging cotton, camisoles and pleated minis, flirting with that slippery space between mall-rat sweet and bathroom-mirror menace. It is less nostalgia, more historical reenactment: the campaign recreates Tracy and Evie’s bedroom poses, right down to visible G-strings peeking over low waists.

Casting pulls the reference into 2025. Gabbriette’s razor-thin brows and nightclub pallor sit beside Law’s polished off-duty energy, proving the early-2000s “bad girl” archetype can stretch across aesthetics. Gabbriette’s visibility has increased in tandem with her relationship to Matty Healy, but she hasn’t traded in her internet-native identity. Both models grew up after Thirteen’s release, yet the film’s image economy still reads as rebellion; Heaven is betting that Gen Z wants its coming-of-age chaos pre-packaged for Instagram.

Heaven isn’t shy about who it’s for. Commercially, the move slots into Marc Jacobs’ wider playbook: feed micro-scenes, drop tight runs, keep resale hungry. The London and Los Angeles Heaven stores opened with restocks timed to afternoon school breaks; within hours, the cherry-logo tees were flipping on Depop for double retail. Online, TikTok edits spliced campaign stills with clips of Thirteen, re-cementing the film’s wardrobe as a style reference rather than a cautionary tale.

Heaven spent the past four years proof-testing this formula: pick a slippery cultural artefact, cast internet-native faces, sell the memory as merchandise. With Vanna Youngstein on board, the brand sharpens its line between irony and earnestness; her baby tees blur into Marc Jacobs’ archive while keeping the after-school-special edge that first hooked Euphoria viewers.

The drop lands at a moment where the Y2K cycle has already re-entered resale platforms and fast fashion sites alike. But what Heaven continues to do well is lean into specificity. Rather than referencing the decade broadly, it homes in on a single mood or moment, but this time, it's teen-girl rebellion from the view of someone who grew up on LimeWire.

The collection is available now via Heaven’s online store and in their London, LA and Tokyo locations. Youngstein kept it brief on Instagram: ““Vanna 4 @heavn <3 out now - available now on their website & in store in London & Los Angeles & Tokyo🩷 thank you so much 2 @avanope & team @marcjacobs - @themarcjacobs 🩷🩷🩷 love 2 u 🪽.”

If the Y2K cycle feels over-mined, consider this a pivot. Heaven is not chasing the era’s sweetness, but rather, curating its trouble. That distinction keeps the clothes interesting, and right now interesting is still selling out.