ART OF x Guinness Merge Football Culture With Craft For Season Two

ART OF and Guinness return for a second season, this time creating a jersey that pays homage to football’s enduring influence on culture. More than a garment, the piece becomes a meeting point between sport and artistry, capturing the nostalgia of match days and the communal spirit that surrounds them. Their reunion signals a renewed commitment to spotlighting what happens not just on the pitch, but in the spaces where fans can connect and create memories.

The design draws its soul from the unmistakable visual language of early ’90s football, an era defined by expressive shapes, standout collars, and unapologetically bold details. Reimagined through a contemporary lens, the jersey carries a textured all-over print formed from a repeated Guinness wordmark, echoing the upward surge of a freshly poured pint. Its rich ruby tone recalls that fleeting moment when the stout settles a small ritual that speaks to patience, rhythm, and the collective pause that comes with sharing a drink.

Symbolism runs throughout the piece, with each element carrying its own narrative weight. The ART OF crest nods to the passion and loyalty embedded in fan culture, while the iconic Guinness harp reinforces a legacy of craftsmanship and storytelling. Together, the emblems transform the jersey into a tribute to the rituals surrounding the game: the pre-match pints, the debates between friends, the familiar hum of a packed pub, and the way football often becomes a backdrop to connection.

Available in sizes S through XXXL, this run is intentionally finite, with future restocks to be announced once the initial batch sells out. For fans of football culture and thoughtful design, it stands as both a collectible and a wearable celebration of the moments that make the sport matter most.