Inside ALO’s Wellness Universe in Saint-Tropez and Bodrum

Summer has long been synonymous with sun-soaked escapes, slowing down, mindful moments, and disconnecting from the fast pace of everyday life. Drawing on the momentum of ALO Voyage, ALO is bringing that mindset ashore with two new resort takeovers in the French and Turkish Rivieras, inviting guests to experience its wellness lifestyle in some of the Mediterranean’s most coveted destinations.

“Saint-Tropez and Bodrum occupy a singular place in the summer imagination - destinations where wellness, travel, and culture converge with a particular sensibility,” shared Benedetta Petruzzo, ALO’s International CEO. At GiGi Saint-Tropez and GiGi Bodrum, where the brand is expanding its presence, ALO transformed iconic destinations into extensions of its wellness universe. More than a seasonal vision, the brand’s ambition is clear: to redefine the Euro summer experience in exceptional seaside settings that extend beyond traditional retail, wherever you go.

Since July 1, ALO has taken over GiGi Saint-Tropez for a month-long wellness escape where luxurious hospitality meets mindful living. Every detail has been carefully curated, from the transformed poolside setting to the comfort of the sunbeds and refreshing juice selection. Thus creating the perfect space reflecting both GiGi’s elegant Mediterranean lifestyle and ALO’s philosophy. Dressed in a refined palette of Ivory, Bone, and Gravel, the resort sanctuary evokes a sense of calm and effortless delicacy, where gastronomy, music, and family moments come together. 

Further in the season, ALO will continue to bring its Saint-Tropez community together through a dedicated program that includes floating sound-bath meditations in July. In addition, the brand will continue its seaside yoga sessions at Hôtel La Ponche until October, turning everyday moments into a ritual of movement, connection, and reset. 

Over in the Turkish Riviera, ALO takes its summer vision a step further. At the Mandarin Oriental Bodrum, guests can explore the brand’s resort boutique, which offers an expanded edit of activewear. Additionally, at GiGi Bodrum, the seasonal Sanctuary showcases a curated selection of luxury accessories, including handbags, sandals, and pieces from the Atelier Collection, designed to complement a coastal summer wardrobe. 

At the heart of the experience unfolds a thoughtfully planned wellness takeover. Bespoke sunbeds, a custom juice menu and a serene beachfront setting at GiGi Bodrum invite guests to embrace Bodrum’s slower rhythm, where movement and relaxation go hand in hand. 

Throughout those warmer months, ALO Bodrum will also host weekly yoga and sculpt classes, alongside meditation, breathwork and floating sound bath experiences. Led by Turkish wellness instructors Gökçen Arıkan and Elvin Levinler, the program highlights local experts while reinventing how to recharge and embrace an entire way of life from the Riviera to the Aegean coast. 

Building on the success of its expanding wellness offerings, ALO continues to strengthen its position as more than just an activewear brand. Following its beach club debut on the French Riviera in Cannes last summer and its first activation at the Mandarin Oriental Bodrum in 2025, the brand has steadily expanded its signature destination-led approach to luxury and wellbeing. 

“These activations reflect our wellness philosophy that true luxury is rooted in experiences that make you feel your best,” said Summer Nacewicz, ALO’s EVP of Marketing & Creative. More than a series of seasonal activations, ALO is shaping a lifestyle that travels with its community. The brand crafts spaces where movements and mindfulness are redefined, making checking in feel just as good as checking out.