How Student Fashion is Influenced by Music and Media

Students are the target audience of many media and entertainment authorities, such as magazines, blogs, TV shows, musicians, and more. The media industry takes part in creating trends that impact student’s tastes and determine their choices. Fashion is a form of one’s self-expression that is influenced by trends. Students are constantly searching for their style and ways to express themselves. For example, being followers of some bloggers, students can copy their looks and behavior. As a result, outfits and wardrobe choices of pop-culture representatives form student fashion. Read our article to learn more about this phenomenon.

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How fashion is linked to music and media

Fashion is a vital part of lifestyle. It indicates one’s social role and refers to certain groups of people. All media stars like bloggers, vloggers, politicians, actors, musicians, and other pop-culture figures have their personal brands and definitive style. They form their styles creating new trends and following existing ones. Clothes in particular significantly contribute to one’s style. Hence fashion influenced by trends is an inevitable part of music and media. 

Social media, newspapers, and magazines follow and use celebrities’ fashion ideas. The media constantly tracks what famous people like actors and musicians are wearing. Followers of the media see the publications and get inspired by famous personalities’ styles using their ideas to create their looks. Students are also influenced by their favorite celebrities and recreate their ideas in everyday outfits.

One more reason why fashion is linked to music is that many musicians collaborate with fashion brands to gain popularity and more followers. The deals between brands and celebrities include merchandising, sponsorship, design deals, and other forms of cooperation. For example, famous musicians often take part in designing new collections of shoes or clothes. Among them are Cardi B, Pharell Williams, and Selena Gomes. Such a deep involvement of musicians in the creative process and pairing with many brands influence trends and fashion.

Music videos and fashion

While students consume a lot of video content, musicians invest their resources into creative clips. However, even lyrics can relate to fashion if a performer mentions some trends in their songs. For example, musicians can mention specific styles, elements of wardrobe, and fashion brands. Hence, each popular track contributes to the development of styles and trends. Performers present their style and creative vision verbally and visually portraying trends. 

Thanks to the connection between music videos and fashion, students make specific style choices. For example, many artists connect with clothing brands, become their ambassadors, and use the pieces by those brands in their musical videos. If the main target audience of this brand is students, they will purchase the mentioned items to recreate the style of their favorite musician. Even if a student can't afford to recreate total looks, they can get a smaller piece. It will make them feel connected to their idol. For example, it can be sneakers, hats, bags, hoodies, and more affordable elements created by brands for students.

Wrap up

Being one of the biggest audiences for different media, students consume content mostly from social media. As students are constantly seeking and transforming their style in fashion, they follow trends set by influencers. Many modern musicians contribute to trends by expressing their style and creative vision with the help of their lyrics. 

Music, media, and fashion are tightly intertwined. There are many forms of interaction between musicians and fashion brands that influence students' fashion. Celebrities, musicians, and artists collaborate with many brands as ambassadors and guest designers, get sponsorships, and create branded merchandise. Lyrics and video clips by artists often promote specific styles or elements of clothing. Students' affection for their favorite performers forces them to recreate their style and purchase specific pieces of clothing. As a result, music and media develop students' fashion as a form of self-expression based on trends.