How is Virtual Reality Taking Over the World of Art, Fashion, Music and More?

Virtual reality, also called VR, is an innovative technology capable of creating the perception of real living experiences. It is a computer-created reality in which we immerse by wearing a visor equipped with sensors that can recognize movements performed in reality and replicate them in the digital environment.

The brain knows it is fiction, but the senses do not listen to it: they believe, if only for a moment, everything they see, hear, and touch, generating a very high level of immersion.

Mark Zuckerberg, the CEO of Facebook, which owns, among others, Instagram, Whatsapp, and Oculus, one of the largest VR companies, talks about virtual reality as the next computing platform that will change the way we work, interact, learn and play, with contexts of use that we have not even begun to imagine.

Virtual reality applications are many: from training and education to art, music, fashion, and entertainment.

By wearing a visor, people can immerse in any situation; they can be trained anywhere in the world, without having to move, in a completely safe environment and without the need for the physical presence of a trainer, or they can be transported to a desktop-created world as often as they wish, or collaborate on a project without moving from home.

In addition, the experience can be repeated endlessly until the message is fully assimilated, with three times the effectiveness of any other multimedia tool.

The potential entertainment value is obvious. For this reason, as indeed has been the case with many other inventions in technology, this technology has become attractive through its aid first in the world of video games like Robo Recall by Epic Games or games of chance, such as the ability to play with a live dealer in Blackjack at IgnitionCasino.eu, or other similar platforms.

But how does it work?

Through a visor, virtual reality immerses the user in a digital environment, with which they can also interact through special joysticks or the hands themselves. The most advanced visors use cameras placed on them, which follow the user's movements and transfer them into the virtual world.

Virtual Art

Virtual Reality and Augmented Reality are the new brushes of the audiovisual artists of this century.

Russian artist Anna Zhilyaeva is a good example. She creates her immersive works with tilt brush, a tool developed by Google that allows drawing in virtual environments. Zelyaeva's works will enable you to dive inside and experience them in a completely new way. You can see some of her works on her YouTube channel, such as the one made in the summer of 2018 at the Louvre museum in Paris.

Also, Infinity Circle is an excellent example of an immersive art installation created by the multidisciplinary art collective teamLab.

Founded by Toshiyuki Inoko in Japan in 2001, the work of this collective is generated and evolves at the confluence of art, science, and technology. The goal of this group is to "expand the possibilities of art through the digital and generate new ways of relating to the environment through their works."

The teamLab team has been working on the Spatial Calligraphy series for over ten years to reconstruct and reinterpret Japanese calligraphy in a three-dimensional space that allows expressing the brush stroke's depth, speed, and power.

Virtual Reality and Music: The New Way To Experience Concerts

A concert in VR is one in which the keyword becomes interactive. Users are catapulted inside the show and transformed into avatars where they can interact with avatars of other fans or directly with the singer's avatar, either backstage or by requesting a specific song.

In addition, the user can move around, change the surrounding space, form relationships and communicate with other fans without forgetting that the primary motivation for everything is the enjoyment of a possibly live concert.

Interaction and movement are made possible through 360-degree footage, in which images from numerous perspectives are recorded simultaneously.

The Future of Fashion In An Increasingly Virtual World

The trends we will see in fashion in the coming years will be made possible by emerging technologies that will transform the materials we use and wear, the production process, and the connection between customers and fashion brands.

Through the use of 3D scanning and printing, AI, augmented, virtual, and mixed reality, innovative fabrics and materials, and digital twins, virtual twins of actual products that will ensure uniformity and consistency of brand communications, deep tech fashion will establish itself as a driving force toward a new chapter in the fashion industry.

The fashion industry also finds its digital dimension through virtual fashion shows, digital fashion weeks, and immersive showrooms. The multiplatform game Afterworld: The Age of Tomorrow and the surreal and mesmerizing virtual show of the Hanifa brand are two examples.

The former is an immersive adventure in Balenciaga's Fall 2020 and 2021 collections; the latter is a virtual fashion show featuring 3-D clothes worn by invisible avatars.

Another example comes from McQueen, who, by combining fashion and Unreal Engine's 3D technology, has created a digital space where he shows his garments, designed for the occasion digitally by digital models.