Don Julio Brings a Taste of Mexican Luxury to Manchester With First-Ever UK Concession at Selfridges

This November, Manchester becomes the newest home of Mexican luxury as Don Julio Tequila presents its first UK retail concession inside Selfridges Trafford Centre. Opening on 17 November, the launch is a notable moment for the world-renowned tequila house, positioning the iconic department store as a premier destination for high-end agave gifting this festive season.

Visitors are invited into a world shaped by Don Julio’s legacy of quality and celebration. The concession blends luxury with Mexican heritage, offering an experience crafted around personalisation, and the art of premium tequila. The activation is a feature guaranteed to spark curiosity, bringing us the UK’s first-ever Don Julio 1942 vending machine. For £20, guests can purchase a Don Julio Tequila coin and redeem it for an exclusive 5cl bottle of Don Julio 1942, one of the most sought-after luxury tequilas in the world. It’s an unexpected meeting of playfulness and prestige, bringing a contemporary twist to the gifting experience.

The concession hosts a curated showcase of Don Julio’s wider range, including Don Julio Blanco and Don Julio Reposado, essential foundations for crafting elevated cocktails like Margaritas and Palomas at home, perfect for seasoned aficionados or curious newcomers. The selection offers a gateway into the versatility that defines Mexico’s most celebrated tequila.

The space also spotlights the beauty of personalised gifting. An engraving station allows guests to customise their Don Julio bottles with names, messages, or festive inscriptions, each purchase becomes a bespoke keepsake. Accompanying gift-with-purchase options include limited-edition 5cl packs, Don Julio 1942 sleeves, all designed to elevate the gifting experience.

Together, these elements form a unique retail encounter that goes beyond traditional shopping. Don Julio’s new concession reimagines how luxury spirits can be experienced, blending authenticity, innovation, and celebration into a destination that feels unmistakably festive and unmistakably Don Julio.

With the holidays fast approaching, Selfridges Trafford Centre has just become the ultimate haven for anyone looking to gift or indulge in Mexico’s finest tequila.