Creative Websites And What You Need To Make Your Own

With so many competing brands to choose from, your e-commerce website design is often what can turn people from interested visitors to lifelong customers. Your product pages are a crucial element that can help a final buying decision to be made. This is why improving your website performance should be at the forefront of your mind to boost sales. Here we will cover seven actionable tips that can have a significant impact on your e-commerce website design and the ways in which customers interact with your brand...

Three great websites that encapsulate all seven check points are:

Deplace Maison

https://www.deplacemaison.com

Déplacé Maison is an independent brand of urban trekking shoes and accessories that comes from a convergence of arts and personalities. The website is an interactive platform that is extreamely user friendly with impressive site natvigation and a consistent brand that presents the products they have to offer.

Metalic Inc.

https://metallicinc.com

The Metallic Inc website was designed by Tristan Palmer, in collaboration with the companies in-house art-director, we created a unique approach for the website, utilising WebGL technology. The site features a range of interactive illustrative background elements created for each section, which are fully interactive to the users input via mouse movement.

Panaroux

https://pana.work

Panaroux and his creative Agency Aeism, offers a wide range of services such as Brand development & strategy, UX/UI Design, and visual production. the pana.works website is an impressive piece of work with a consistent feel and optimised for mobile view with accurate and concise information.

What You Need:

1. Improve Site Navigation

Site navigation is a top factor for any business that relies on e-commerce. If visitors are unable to find what they are looking for in the shortest time possible, they will not want to stay. They are also less likely to return to your website or recommend your brand to others. Because of this, you will need to ensure that all sections of your website are easy to find and navigate. A good idea can be to look at your website from a customer’s perspective. For example, you can ask a friend without previous knowledge of the website to identify an item to evaluate the process.

2. Maximise Product Imagery

Remember to use only high-quality images for your website that has an appropriate file size. This will help you enhance page performance, as well as user experience. It may be beneficial to explore still life photography in London to maximise results. For example, Howlett Photography provides high-resolution product imagery, which is ideal for web print. You can go to howlettphoto.com for more information on the available options for your business. When it comes to e-commerce, it is common for customers to buy products that they can see. Also, the higher the quality of the images, the more attractive your products will look.

image of https://www.howlettphoto.com/

3. Include Accurate Information

Whenever visitors come to your website, they usually look for answers to their questions. This means that you will need to focus on providing accurate and relevant information at all times. Stock and warehouse levels will need to be updated regularly along with shipping charges. If an item is available only in certain colours, you will need to make that clear to avoid confusion. Moreover, you will need to include detailed product descriptions outlining various specifics and pricing details. It is also crucial to provide information about returns and refund policies.

4. Simplify The Checkout Process

Perfecting your product range and working on your marketing strategy are both essential to attracting new visitors to your website. However, if these visitors have difficulties finalising their purchase, none of the other steps will make a difference to the success of your e-commerce. This is why your checkout process is integral to driving conversions and increasing sales. In order to optimise this step, you should focus on using simple graphics and clear instructions. It might also be helpful to use a progress bar to show customers the remaining stages they need to take to complete this process.

5. Ensure Consistent Branding

Nowadays, customers tend to flick from one website to another and use a variety of devices during the customer journey. Because of this, it will be key to maintain consistent branding and messaging across all platforms and channels. For instance, if your customers start by browsing your website and then move onto your social media accounts, the colours and logos should stay the same. This will help you form a strong connection with your audience and build your reputation and credibility. Likewise, if customers speak to your support team, the tone used should match the one that is on your website.

6. Focus On Customer Experience

Your customers should be able to reach out to you at any point, should they have an issue to discuss. Chances are that you will have a variety of visitors to your website who will want support with different aspects. Because of this, it may be helpful to incorporate a range of options that customers can use to get in touch. To begin with, you should set up a dedicated page with your customer service details and contact numbers on it. It may also be useful to include a live chat for quick queries and an FAQs section for easy reference.

7. Optimise Your Website For Mobile

Another important factor that needs to be considered is mobile optimisation, which will ensure customers can access your website from any device. You can use a mobile-friendly test to get rid of any errors or problems. Then, you will be able to create the same seamless experience a user would have on a desktop computer. They should be able to purchase products and subscribe to newsletters the same way. As a result, this may help your website rank higher for local SEO searches and keep your brand relevant. Moreover, you will be able to cater to different customer types regardless of the device they prefer to use.