Automotive brands at fashion week used to mean expensive cars sitting outside show venues, taking editors and VIPs from one location to another before disappearing into the background. OMODA's new principal partnership with London Fashion Week shows a different approach - the Chinese automotive brand is positioning itself as part of the cultural conversation, showcasing the OMODA 7 SHS alongside February's runway schedule and sponsoring an intimate dinner in collaboration with ROKSANDA, going...

There's a difference between slapping a logo on a runway gift bag, and actually showing up in the collection itself. Jameson and KidSuper's new collab, which debuted Saturday night at Pavillon Cambon during Colm Dillane's FW26 show, represents two entities finding common ground in artistic craft and storytelling. Dillane, who’s KidSuper has become synonymous with maximalist storytelling and a certain chaotic authenticity, revisits his Irish heritage through Jameson's "Bottled By"  tradition:...

Athletic taping has always been about invisible support: skin-coloured elastic wrapped tight around an ankle, holding things together without causing a scene. Leave it to Miyake Design Studio to take that logic, and make it the entire point. HYPER TAPING, their first collaboration with ASICS, turns the concept inside out, replacing the sportswear giant's signature stripes with thick bands that wrap around the foot like structural scaffolding. It is a mix between support as an aesthetic...