adidas Welcomes Chloe Kelly to Its Global Roster

Adidas has announced that Chloe Kelly, one of footballs brightest stars, has joined the global ambassador roster of adidas. The collaboration places the England and Arsenal W.F.C. star alongside some of the biggest names in sport, reinforcing her status as a defining figure both on and off the pitch.

Kelly quickly became synonymous with some of the most memorable moments in women’s football in recent years from major goals in the UEFA Women’s Euro 2022 final against Germany to key contributions across international competitions, building a reputation for delivering in football’s biggest moments.

The partnership launch arrives with Kelly’s debut campaign, Natural Born Winner, which positions the athlete through a lens of confidence and high-performance ambition. The campaign also features a guest appearance from Kano, bringing together two figures recognised for shaping their respective fields.

The visual narrative highlights shared themes of Kelly and Kano’s journeys of persistence and pressure, reflecting a wider shift in sports marketing where athletes increasingly occupy spaces that extend beyond competition and into culture and style.

Kelly will wear the F50 Sparkfusion boot on the pitch, a design developed around the performance needs of the female athlete and the demands of the modern women’s game.

Kelly described joining adidas as the “right move at the right time” in her career, adding that becoming part of the brand’s football legacy felt significant. She also highlighted Kano’s involvement in the campaign as a personal moment, calling him a ‘British cultural icon’ whose music had long been part of her life.