Piers James Makes 'Mass Appeal' With Brand New Single.

Make the way for newest hip hop artist Piers James as he breaks into the scene with exciting new track 'Mass Appeal'. The rapper and producer takes this infectious new track from his forthcoming EP A Dying Breed Part II after linking up with Atlanta based producer Quentin Miller who has worked with the likes of Drake to create this summer-vibe number alongside a feel good visual, bursting with coastal views and a sun-drenched scenery.

Shot partly on a handycam, Piers took a trip to his home Barbados to create this bouncy new track whilst lyrically, he explores ideas of not being afraid to break the mould within the rap scene with 'Mass Appeal' showing the importance of authenticity within rap music.

Speaking on the track, Piers mentions: “I never really felt the need to fit into the mould of what’s popular to be successful. I grew up listening to Grime & Hip Hop and one of my favourite groups who inspired me was ‘Gangstarr’ so when I say “Never been a Gangster but I got a Mass Appeal” that’s me paying homage to my past inspirations whilst always striving to champion a new wave.”

Listen to 'Mass Appeal' right here!