Palace and Nike have joined forces for the first time, launching the P90 collection, a vivid homage to early-2000s football culture, an era defined by swagger, and subcultural crossover. The collaboration pays tribute to Nike’s legendary Total 90 franchise, a symbol of innovation that once ruled the pitch and shaped a generation’s sense of style. Palace, known for its distinctly British take on skatewear, reinterprets this nostalgia with a modern twist, crafting a collection that bridges the world of football terraces and city streets.
This partnership captures a cultural collision that feels both fresh and familiar. The collection’s shell suits, jerseys, and trainers with bold P90 graphics, evoking memories of late-night matches and corner-shop football cards, while tracksuits and tees feature Palace’s iconic Tri-Ferg logo layered with Nike’s unmistakable Swoosh, a union of two global design languages. The collection stands as a statement on the fluidity of sport for both skateboarders and football loyalists, as performance gear becomes everyday attire and nostalgia becomes modern identity.
For Palace co-founder Gareth Skewis, the collaboration represents a meeting of minds as much as aesthetics: “Nike has always been a brand we’ve admired, and it felt like the right time to collaborate, there are so many synergies between our skate team and Nike.” That synergy plays out in the energy of the garments themselves. Palace’s playful irreverence meets Nike’s technical precision, creating pieces that are built for movement yet steeped in cultural meaning.
Taking cues from the original Total 90 visual identity, Palace developed an exclusive linear pattern that runs throughout the collection, lending rhythm and depth to its silhouettes. The colour palette of punchy neons and understated neutrals recalls Nike’s signature Volt hue, a symbol of electric confidence that defined the early 2000s.
Adding to the collection’s authenticity and nostalgic edge, Wayne Rooney, one of football’s most iconic figures of the early 2000s fronts the Palace x Nike P90 campaign. His inclusion cements the collaboration’s deep connection to the era that inspired it. Rooney, whose rise to global stardom coincided with the dominance of Nike’s Total 90 line, embodies the passion, and working-class spirit that defined that moment in football culture. Seeing him step back into the frame now, styled in Palace’s modern reinterpretation of those classic designs, feels like a full-circle moment. Ultimately, the P90 collection is a bridge between two generations of streetwear devotees. It reintroduces the aesthetic codes of a defining football era to a new audience, reinterpreted through Palace’s London grit and Nike’s global reach. Together, they’ve built the timeless allure of sport as a language of style.
