Boasting an effortless and euphoric aura, MiDi KwaKwa’s latest neo-soul offering ‘More Than a Friend’ is the new soundtrack to your Sunday mornings that leaves you with chills.
Radiating ultimate seductive and sultry vibes with a touch of 70’s influence, the visual accompaniment of ‘More Than a Friend’ directed by Djoell Pongo perfectly mirrors the delicate vocals on display. With visuals showcasing her creative flair that goes beyond her natural talents in storytelling and song writing abilities, every aspect of ‘More Than A Friend’ perfectly encapsulates the story at hand of a frustrating situationship, but one that ends in self-love and realisation.
The Jannis Block production provides the blissed-out aura-type beat that you would expect across a neo-soul anthem and that is exactly what this is, using a gutiaur on the beat gives the track an almost groovy feel to it. Whilst MiDi’s emotive voice cuts deep, making you feel her frustrations and her vulnerability .
The songstress of Ghanaian heritage grew up in West Germany, resulting in a culture clash that has benefited MiDi artistically. Growing up she was exposed to Soul music which fuelled her passion for creating music of her own. Legends like Nina Simone and India Arie developed her understanding of music as a tool to heal the soul.
Speaking on the track, MiDi KwaKwa says: “The song is about a girl who finds herself in a ‘situationship’ with a guy that she likes. I learned at the age of 25 how important it is to remove yourself from a toxic environment. I do not want to force anyone to be with me, if the person does not see the greatness I have to move on and never look back. After my last situationship I learned so much about the power I hold as a woman and the importance of releasing yourself from any environment that is not serving me spiritually, mentally and physically.” Although beginning her career in music as a form of self-expression, MiDi’s promising catalogue proves that her songwriting abilities can flourish well beyond that and sees her as a serious one to watch as a well-rounded artist. With ‘More Than A Friend’ taken from MiDi’s upcoming project, 2022 is looking to be a strong year of releases for the emerging artist.
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