London's It Girl Brand Peachy Den Tap Olivia Neill as Co-Designer on Her First Capsule Collection

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London-based fashion brand Peachy Den and Olivia Neill debut their first capsule collection, inspired by the iconic wardrobe scene in Sex and the City and the joy of getting dressed with friends.

Following her starring role in Peachy Den’s Autumn 2024 campaign, Olivia Neill enters a new chapter with the brand as co-designer. The 20-piece collection brings Olivia Neill’s dream Autumn/Winter wardrobe to life with ’90s-inspired cropped tailoring, party dressing and a pop of purple.

Olivia and Peachy Den’s shared values of girlhood, friendship and community steer the campaign with a nostalgic spirit that has long been part of the brand’s identity. The campaign captures the fun of getting dressed with your friends, while trying on outfits and exchanging opinions, and reimagines Sex and the City’s iconic wardrobe scene through Peachy Den’s own lens.

“Friendship and sisterhood are such a big part of my life, so working on this collection with Peachy Den felt really special. I was inspired by 90s fashion and I wanted to create a wardrobe that feels effortless and fun and most made to be worn while making memories with your favourite people,” said Olivia Neill.

The collection is rooted in nostalgia and blends everyday dressing with a more playful approach to getting ready. With 90s-inspired aesthetic runs, cropped tailoring and a fresh take on the season’s autumnal tailoring, alongside party-ready pieces, co-ords and a statement pop of everyone's favourite, purple.

The capsule’s blend of nostalgic references and contemporary dressing reflects Olivia’s personal style and the pieces she wants to wear this season. The collection pairs feminine silhouettes with a sporty edge, offering versatile pieces to take you from everyday plans to nights out.

Olivia adds her personal touch to the collection with pieces named after her loved ones, including friends Ruby and Lila, and Skye, who features in the campaign video. The Phil Faux Fur Coat and Hector Tuck Bag was inspired by her cats and the Bella Merino Layered Cardigan in Guinness is a fun tribute to her Irish roots.

“Working with Olivia again has been such a joy. After our Autumn ’24 campaign, this felt like a really natural next step. We wanted to create Olivia’s dream Autumn/Winter wardrobe, inspired by the pieces she had always wanted to find - the perfect pair of jeans, the going-out top you reach for every weekend, a beautiful knit and the coat that pulls everything together. Each piece has been thoughtfully designed to earn its place in your wardrobe.

https://video.wixstatic.com/video/0457f0_c4f48e97306a47899697cbd7bfd5676c/1080p/mp4/file.mp4

Peachy Den x Olivia Neill

“Friendship has always been at the heart of Peachy, and we wanted the campaign to capture that spirit. Inspired by the iconic Sex and the City wardrobe scene, it celebrates the familiar ritual of getting ready with your girlfriends, exchanging opinions and ultimately dressing for yourself,” said Isabella Weatherby, founder of Peachy Den.

The Peachy Den x Olivia Neill collection launches exclusively at Selfridges London, Peachy Den stores and the Peachy Den website on Wednesday 28 October.

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