KidSuper and Jameson Are Serving Up a Football Collection Fueled by Irish Culture

Leah Fan
21 hours ago
2 min read

As football culture continues to blur the lines between sport, nightlife and streetwear, the Irish giants Jameson Whiskey and KidSuper are stepping onto the pitch with one of the season’s most timely collaborations.

Released last Friday, the New York based brand’s new campaign Bottled by KidSuper arrives as an eight-piece football-inspired capsule that feels engineered for the summer ahead and just before the World Cup begins.

At the centre of the collection is Colm Dillane, whose love for football has long informed the eccentric, emotionally driven storytelling behind the KidSuper universe.

First teased during KidSuper’s standout presentation at Paris Fashion Week, the capsule now lands at a moment when football style is once again dominating global fashion conversations. The collaboration taps into something more than just another football-core drop, it's something more personal. The collaboration blends KidSuper’s unmistakable downtown New York chaos with Jameson’s 200-year Irish heritage through pieces that feel equally rooted in community and identity. The collection features tailored tracksuit sets, bespoke soccer jerseys and everyday caps designed with the energy of supporters culture in mind, while subtly nodding to both Dillane’s and Jameson’s Irish roots.

There’s also a wider cultural conversation happening around the launch. Alongside the collection, Jameson, KidSuper and global reggaeton superstar J Balvin have unveiled It’s What You Bring, a campaign celebrating the friendships, rituals and communities that orbit football far beyond the final scoreline. Ahead of what promises to be a summer packed with football moments worldwide, the campaign leans into the idea that the game’s real magic lives in the people gathering around it.

The collection is now available to discover here https://www.jamesonwhiskey.com/en/JamesonxKidsuper.

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