Jisoo Fronts Self Portrait’s Pre Autumn 2025 Campaign in Surreal AI-Spun Worlds

London’s celebrated fashion label self portrait has revealed its latest pre autumn twenty twenty five campaign, once again fronted by global artist and actress Jisoo. Captured through the lens of Drew Vickers in Seoul, the series marks the third collaboration between Jisoo and the brand’s founder Han Chong. This ongoing creative exchange reflects the unique way Jisoo occupies space within a frame.

Jisoo herself echoed the sentiment, saying, "Working with Han and the self portrait team always feels genuinely inspiring. There’s a trust there that allows me to be fully myself, while also exploring different aspects of who I am. With this new project, we’ve created something that feels both unexpected and authentic."

Named Dreams of Past Lives, the campaign leans into surrealist storytelling, with Vickers using artificial intelligence to conjure up a series of imagined landscapes. Each setting, grounded in the spirit of the nineteen sixties yet futuristic in feel, surrounds Jisoo with a sense of unreality, like stepping into distant memories that were never quite real. Chong describes this collaboration as a natural extension of the brand’s narrative approach: "We’ve always aimed to tell stories through our visuals. Working with Drew and this kind of digital craftsmanship allowed us to stretch those boundaries. AI didn’t replace anything but created entirely new worlds for Jisoo to move through. It mirrors the essence of the collection, which feels familiar but somehow otherworldly."

Within these dreamlike backdrops, Jisoo is styled in a wardrobe that blurs everyday wear with elevated fantasy. Key pieces include a nylon windbreaker layered over a gingham bandeau and houndstooth skort, a white blouse in the house’s signature lace paired with a cream denim skirt embroidered with beads, and a structured cotton mini dress accessorised with a Rattan Bow Basket Bag. Each look mirrors a different facet of Jisoo’s character, as if reflecting the emotional shifts of the worlds around her.

The pre autumn twenty twenty five line continues the brand’s trademark balance of classic refinement and contemporary function. It offers a versatile range of looks spanning day to evening, united by refined details and confident silhouettes. Traditional textures like bouclé and houndstooth are presented with a modern twist, think tailored cuts, playful lines, and gleaming gold button flourishes. Meanwhile, delicate georgette and satin slips introduce softness and fluidity.

Tailored mini dresses, belted waists, and practical separates bring a clean, purposeful edge, supported by lightweight outerwear like cropped trench styles and sleek windbreakers. Statement eveningwear builds on volume and drama with sculpted taffeta, gingham decorated with crochet accents, flowing jersey, and metallic leopard motifs that strike a balance between extravagance and polish.

The brand’s denim and knitwear receive thoughtful updates too, featuring glimmering details, neat embroidery, and subtle nods to utilitarian style. These elements come together in a wardrobe designed for ease without compromising imagination.