Inside Ama’s Intimate AMA Album Listening Session

Chibuikem Tracey Chimbo
1 hour ago
2 min read

Last night, SALT Salon London welcomed the incredibly talented Ama for an intimate listening session celebrating her self-titled sophomore album, AMA, which officially dropped today, June 19.

Set within SALT Salon's sleek, minimalist listening room, guests were immersed in an environment designed for sound. Featuring sculptural cream-toned furnishings, metallic interiors, and a statement high-fidelity speaker system, the space offered an intimate setting that placed the music at the centre of the experience. Guests were also treated to refreshments courtesy of Mirichi throughout the evening.

The 13-track project takes listeners on a journey through a range of moods and tempos, seamlessly blending club-ready anthems such as 'Holding Back' with deeply personal and reflective moments like 'Creatures'. When asked what inspired the album's overarching theme, Ama shared that the project reflects a more direct and personal side of herself, drawing heavily from her own life experiences. She explained that previous projects felt as though she was hiding behind the production and, after hearing AMA, it's clear that couldn't be further from where she is today.

Showcasing both growth and vulnerability, tracks such as 'I'll Do It All Again', 'RIP', and 'Life's Better' strike a chord with listeners who can relate. The project highlights Ama's creativity not only as an artist but also as a songwriter, delivering some of her most honest, introspective, and compelling work to date.

Following the playback, Ama took to the floor for a candid Q&A with guests. When technical sound issues briefly interrupted proceedings, her humour, confidence, and natural charisma quickly put the room at ease. She also reloaded 'Aura', a track she described as a favourite among friends and those fortunate enough to have heard it ahead of its release. Throughout the evening, Ama could be seen dancing and singing along to her music, a genuine reflection of both her pride in the project and her connection to the songs.

Afterwards, she stayed behind to speak with guests and pose for photographs, bringing the evening to a warm close. Guests were also treated to a celebratory cake, presented by her sister, Mahalia, in honour of the album's release.

AMA is out now on all streaming services.

Comments

INTERVIEWS

The Joyful Chaos of WHATMORE

A few minutes after stepping off stage at London's Roundhouse, WHATMORE are still riding the adrenaline of their set opening for Joey Valence & Brae. The New York based five-piece consisting of Cisco Swank, Yoshi T., Jackson August, Sebastiano, and Elijah Judah have risen as one of the more refreshing acts in the last few years with excellently curated world-building and visuals as well as a varied selection of sonics that seamlessly blend elements of hip-hop, alt-R&B, and in

Saam Sultan in front of a white brick wall wearing a hoodie and leather jacket

The Soft-Edged Sentiment of Saam Sultan

Music Editor Shenead speaks with one of UK underground's best kept secrets, Saam Sultan on his new EP 'Seraphim' fresh off the stage from a milestone moment in his career.

Bay Swag is Carving Out His Own Lane in Modern Hip-Hop

Hailing from Queens, New York, Bay Swag is among the artists shaping a new sound and style through the Sexy Drill wave while continuing the Big Apple’s musical legacy. His upbringing and environment always kept him ahead of his time, especially as he began making music at 13, then broke through at 16 with his single ‘Rumors.’ Bay Swag’s music reflects his growth and intention as an artist, with dedication to evolving, and he smoothly does so by merging raw storytelling and v

Sarkodie Debuts “Rapperholic” Concert in London on Ghana Independence Day

Legendary rapper Sarkodie has continually put his home country, Ghana, on the world map since his rise. With a career spanning almost two decades at the forefront of African music, the Ghanaian superstar continues to set the pace. In 2012, Sarkodie released an album titled Rapperholic. That album later yielded an eponymous concert held on December 25th in Accra annually. Following years of sold-out shows in Accra, Rapperholic made a yearly move on Kumasi as well. After over

A New Dawn: Natanya on the Rise [Interview]

British pop princess Natanya has seen a rush of popularity recently, with tracks from her latest ep “Feline’s Return Act 2” going viral across social media.

Ledbyher Pushes Further Into the Unknown With 'Dirty Rumours'

Following a sold-out UK headline tour and the release of her mixtape The Elephant, Ledbyher returns with “Dirty Rumours”

The Cultural Power of Nike Football Returns With 'Rip the Script'

“Rip the Script” arrives from that same lineage but speaks a contemporary language. Rather than presenting football as a polished spectacle

Inside Our World Cup 2026 Work-Based Learning Program with Ravensbourne University

As part of Ravensbourne University London Work Based Learning season, New Wave Magazine have set second year students with a brief to create a public and social media campaign celebrating the sport, culture and fashion of a chosen country participating in the 2026 FIFA Summer World Cup which will run 11 Jun 2026 – 19 Jul 2026 in USA, Canada and Mexico.

Reviewing Indian Fragrance Brand Rahasya at Selfridges

The moment in time we occupy is one of sensory overload. Mere seconds are granted to entities to capture and enrapture their audience. As the world grappled with each other for the prime spot in the minds of the public, a trio of Indians decided to take a step back and craft a brand that would leave a lasting impression. Sai, Utkarsh and Sachit saw that there was a space in the perfumery market for an Indian brand and took it upon themselves to build something that would brin

The Rise of Footballers as Global Style Icons

A player can lose a 3-2 match, miss a late press trap, and still have the clearest silhouette on Monday’s fashion feed. The fit has become part of the football record.

2 3 4 5

NEW WAVE MAG