HUGO Partner With Strawberries & Creem To Launch “S&C PRESENTS HUGO NIGHTS”

HUGO collaborates with Strawberries & Creem to present a prolonged event series “S&C PRESENTS HUGO NIGHTS”. From intimate star-studded and exclusive events to must-attend club nights, the teams bring evenings that aim to bridge the appreciation for fashion, music, culture, and art with heavy-hitting line-ups throughout London’s hottest and sharpest cornerstone venues.

Kicking off Chapter One with an in-the-know, secret location set for the 24th - Mercury prize nominee and London’s own Loyle Carner will feature as the headline act, also seeing Keyrah, Chris Jammer and Paris Francis with a DJ set you’ll be sorry to miss. The event comes in part as levy to HUGO’s newest drops and freshest collections - the younger label under HUGO BOSS brands, with the first event coming as celebration in launch of thier newest wardrobe-essential, the HU-GO1ST sneaker.

With S&C being a great name for their empowered events for almost a decade, serving top line-ups on the Hip-hop and Rap scene, they’ve featured many from Skepta, Central Cee, Little Simz, Mahalia, Giggs, and Ms Banks to name a few. With innate integrity, the popular Strawberries & Creem Fest has pioneered its name through its continued dedication to burgeoning and established artists, keeping its pulse steady to present parties and festivals that focus on championing female artists, in advocacy for equal opportunity. Worth noting is their 2022 festival which featured 50% female acts and the world's first-ever Safe Spaces Now festival in 2021, with a signature commitment to tackle sexual harassment at events in partnership with UN Women UK.

This newest series and collaboration with its partnered fashion maverick will definitely present some unmissable nights on London’s social calendar. So stay abreast on what they’ve got planned for the summer with Chapter Two’s sultry itinerary, soon to be announced.