Geo Baddoo Chooses Integrity Over Image on ‘Look At Me’

British soul-R&B artist Geo Baddoo returns with “Look At Me,” a confident new single that pairs clear-eyed self-interrogation with a warm, summer-leaning groove. Written after a trip to Los Angeles, the song reflects on the pressure to perform—online and off—and the work of holding onto integrity in noisy, image-driven spaces.

“The track has a warmth that feels like summer,” Baddoo says. “At its core, it’s about keeping my integrity, being confident, and safe in my own hands in an environment that’s noisy with ego and distraction.” That framing comes through in the writing: lines like “I don’t wanna hide anymore” and “I’d shine like a star if you let me” read less as posturing and more as a measured declaration of self-acceptance.

Produced with Germany-based collaborator Tytanium, “Look At Me” blends smooth vocal phrasing and close-stacked harmonies with an understated but propulsive backdrop. The arrangement folds deep house pulse into soul, R&B and light jazz touches, leaving space for Baddoo’s voice to carry the emotional argument.

Tytanium, known for work with Joeboy and Moelogo, builds a crisp, fluid bed that moves around the lead rather than competing with it, giving the track an intimate, lived-in quality. The result is a piece that reads as both personal and accessible: the production is polished, but the writing resists easy gloss, circling the everyday tension between showing up authentically and curating an image.

“Look At Me” follows Baddoo’s 2024 single “My Turn,” which drew support from outlets including COLORS, VIBE Magazine, ThisIsRnB and Pinch of Sol. The new track sits naturally within the world she has been building - gentle but firm, introspective without turning inward to the point of isolation. That balance reflects her broader trajectory.

Raised in Somerset and now based in London, Baddoo grew up around a home studio, a foundation that informs the care she takes with arrangement and tone. Her reference points span Mary J. Blige and Nina Simone to David Bowie and Al Green, and her collaborators have included Steve Marshall, Ruben “Sleepy” White and members of Arrested Development.

On stage she has appeared at London’s Union Chapel, Glasgow’s King Tut’s, Brussels’ Ancienne Belgique and Los Angeles’ Genghis Cohen, and previously received a special invitation to join The Teskey Brothers on their UK and European tour.

What “Look At Me” suggests most clearly is an artistic through-line: Baddoo is interested in how vulnerability and composure can co-exist. She puts it plainly, “I can address my faults without self-deprecation, and I can feel my power without arrogance”, and the single largely practices what it preaches.

The hooks are inviting, the harmony stacks are meticulous, yet the performance avoids grandstanding. For listeners who connect with the understated clarity of artists like Sade, Erykah Badu, Alicia Keys, or contemporaries such as Cleo Sol, Snoh Aalegra and Raveena, Baddoo’s latest offers a similar mix of calm, warmth and intention.

None of this reads as a radical reinvention; instead, “Look At Me” lands as a thoughtful step forward, consolidating themes of self-possession and presence while widening the sound palette. In a season that often prioritizes immediacy, Baddoo offers a track that rewards attention: concise in its messaging, careful in its design, and comfortable taking up its own space.

Listen to “Look At Me” right here!