Essex-based Rapper Jordy Completes His Trilogy With The Release Of Snm

Consisting of 8 tracks SNM closes a stage of Jordy’s life and career, which you can trace from the projects SMH and KMT respectively. SMH was released in 2021 and the second instalment KMT was a year later, which demonstrated that Jordy was someone who spoke on and explored traditionally uncomfortable subjects as well as relatable ones.

Now in 2024, SNM is a revisitation of the past, and a measure of how much progress Jordy has made so far in a musical journey he is still taking. It also engages with the challenges faced and how Jordy’s success almost was derailed by the things going on in his personal life. The Loss of friends, family issues, and the early naivety of the industry are spoken about with transparency

Whilst also feeling like a graceful rise to prominence that seems ordained, despite knowing the challenges faced as the project develops. ‘Minimum Wage’ is a retelling of his early experiences in the industry, rapping  frank and honest on a sharp piano-based beat he dryly alludes to “too many cooks in the kitchen” when mentioning Vibaar.

Produced by Reazon, the 'PLT’ freestyle follows up next, a space for Jordy to express his internal thoughts and frustrations such as weighing up money over inauthenticity.

While the smooth jazz-influenced ‘The Most Generous’ is more laidback. A looped bassline and electronic elements emit a scenic vibe, in addition to a catchy chorus that demonstrates his fluidity in going from rap verse to melodies.

‘Why Do I Bother’ feels confessional. Slow emotive piano chords are paired with erratic percussion and a soulful sample as we step further into Jordy’s unravelling world. Guitars are introduced further along as they experiment with musicality. Poetic in deliverance, themes of being haunted by past decisions and expectations are prevalent.

The Essex-born rapper lets the frustration bleed through his tone, on ‘Tour Money’ due to feeling slighted in the rap field, and the moments of doubt in continuing it. Featuring his cousin ELT Cheekz, whose delivery is smooth on the cut who opens up about the hustle and humble beginnings.

Likening himself to the one to watch, ‘Wonderkid’ featuring JME, is produced by Maths Time Joy, and composed from eery synths and off-beat percussion.

 A ‘Wonderkid’ is traditionally referred to as a football term that translates to being a young talent who runs the game. In parallel to Jordy, JME graces the beat with a verse about prompting family values and being anti-establishment, whilst Jordy’s pure hunger

The more upbeat ‘NU Flow’ is playful and energic allowing Jordy to demonstrate a dynamic flow and lyrical ability whilst the last track of the project ‘Tax Time’ is a sober affair.

Segwaying into a more introspective approach, Jordy once again exposes his flaws, he admits to communication issues, and then leans in towards the worries he has about friends and family and the desire to shoulder their pain, whilst highlighting his growth as a person.

The theme of family runs throughout the trilogy, but especially in this project. His cousins Jojo Mukeza, Daniel Miles, and Elt Cheekz were heavily involved in the process in addition to other producers like Blueboy, Ty Green and MathsTimesJoy

The trilogy is easily Jordy at his best, raw, honest and uncut. It emphasises his ability not just as a technically clean rapper, but a genuine one who leans into his personal experiences like therapy.

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