Edward Enninful Steps Into Design with Moncler Genius Debut

Edward Enninful’s first collection with Moncler Genius constructs an entire world through clothes. The project envisions a fearless traveller, someone ready to stride across shifting deserts, icy peaks, and windswept coastlines with elegance intact. Each piece becomes part of a survival kit for a modern-day adventurer, balancing glamour with resilience.

Speaking on the collaboration, Enninful describes it as an exercise in pushing creative boundaries. His designs pull from Moncler’s language of performance wear but are elevated through his own cultural lens, structured silhouettes, couture-like finishes, and modular details that adapt to extreme environments. Whether it’s a trench coat engineered for high winds or layered wool ensembles for snow, the collection is about transformation: clothing that shifts with its wearer and their surroundings.

This debut marks a new milestone for Enninful, whose career has long redefined the parameters of fashion. From his early days at i-D to steering British Vogue into a new era and shaping global conversations as Vogue’s Creative and Cultural Advisor, he has consistently championed inclusivity and innovation. Now, with the launch of EE72, his global media and entertainment venture, Enninful continues to expand his creative footprint. The recently released EE72 magazine, fronted by Julia Roberts, signals his intent to merge fashion with storytelling in new and unexpected ways.

The Moncler x EE72 collection by Edward Enninful steps into focus through a cinematic new campaign lensed by Tyler Mitchell, with Adut Akech as its fearless protagonist. Mitchell, celebrated for his dreamlike imagery and long-standing creative partnership with Enninful, builds a surreal landscape where golden dunes meet crystalline snow. Within this imagined frontier, Akech embodies the collection’s spirit of resilience and elegance, moving through remote terrains as a modern explorer. The result is a striking narrative of power, adaptability, and beauty that merges Enninful’s vision with Mitchell’s singular lens.

The Moncler Genius partnership perfectly aligns with this broader vision. It positions Enninful not only as an editor and cultural architect but also as a designer translating ideas into form. The pieces stand as proof that technical function and high fashion can coexist seamlessly. More than just garments, they read like fragments of a cinematic journey, a narrative where adventure and elegance are inseparable, and where style itself becomes a tool for survival.

To mark New York Fashion Week, Moncler and Enninful extend this fantasy into the real world with a takeover of Saks Fifth Avenue’s iconic windows. Seven façades on 5th Avenue transform into shifting environments, three bathed in desert gold, three glistening in icy peaks, and a central window colliding sand and snow into one surreal scene. On opening night, live models animate the display, walking against high-definition video backdrops before mannequins take their place. This immersive installation captures the restless energy of New York at its peak, when global creativity collides in the city’s most vibrant season.