AVAVAVxEastpak: Multiplied and Remodeled

No one does playful, in fashion, quite like AVAVAV. Their recent collaboration with Eastpack is an exciting step for the brand and the collection resulted in a humorous and distinctly AVAVAV take on Eastpaks trademark rugged functionality. 

The launch for this collaboration perfectly encapsulated what the brand stands for. With rubbish being flung around the room and a ceremonial egg throwing in the basement, the evening provided a stark contrast to the often exclusive and stuck up nature of the fashion world. 

AVAVAV is no stranger to poking fun at the fashion establishment. From their famous “No Time to Design” show last year to the current collaboration launch, the brand continues to challenge industry norms with a rebellious streak. The latest collection with Eastpak is a testament to this spirit.

Revealed at Milan Fashion Week, this innovative collaboration merges the style codes of both brands. It draws on AVAVAV’s luxe streetwear style, shaped by creative freedom, humour, and entertainment, and blends it with Eastpak’s "Built to Resist" attitude and functionality.

Eastpak’s iconic designs have been multiplied and remodeled, resulting in cutting-edge silhouettes that incorporate both durability and fun, eye-catching details. The collaboration began with Eastpak’s signature backpack, the Padded Pak’r. AVAVAV’s creative director, Beate Karlsson, admired its organic shape and, together with Eastpak, deconstructed and multiplied it to create four new designs defined by unique form and necessary function.

The result is a collection that not only maintains the practical aspects of Eastpak’s design but also infuses it with AVAVAV’s characteristic playfulness and irreverence. This partnership marks an exciting step for both brands, proving that high fashion can be both functional and fun.

In a market often dominated by consumption and commerciality, AVAVAV and Eastpak’s collaboration stands out as a beacon of creativity and innovation, inviting fashion enthusiasts to embrace a more lighthearted and adventurous approach to style.