adidas and Oasis Unite for ‘Original Forever’ Campaign and Exclusive Collection

New Wave
Jun 20
1 min read

Excitement is in the air as adidas and Oasis officially announce their long awaited partnership tonight, cementing a relationship that has spanned decades with the launch of the new ‘Original Forever’ campaign and the exclusive Oasis Live ‘25 apparel collection. This collaboration is a celebration of the band’s enduring cultural impact across music, fashion and beyond.

For over thirty years, the connection between adidas and Oasis has been woven into the fabric of British culture, at the crossroads of football, fashion and music. From their early days in Manchester to their global influence, the band’s signature style has always included adidas as a constant. The ‘Original Forever’ campaign film pays tribute to this shared history, following euphoric crowd surfers on a journey through the iconic eras that Oasis has defined, with adidas ever present along the way.

Set to the unmistakable sound of ‘Live Forever’, the defiant and hopeful breakout single from Oasis’ 1994 debut album Definitely Maybe, the film evokes a sense of nostalgia and pride. It revisits unforgettable moments from Knebworth to Heaton Park, Wembley to Rio, capturing the energy and spirit of generations brought together by music and style.

The film builds to a powerful climax as Noel and Liam Gallagher are seen waiting in the wings, ready to take on 2025 with a renewed sense of purpose. With the launch of this partnership and apparel collection, adidas and Oasis celebrate not only their shared past but also their ongoing influence on the worlds of music and fashion.

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