New Wave
The South London collective is not letting the current social climate stop their movement by releasing a new song and visual titled 'AM to PM'. The new record embodies the collective's energetic feel and resourcefulness that has taken them this far. They are showing no signs of slowing down, working round the clock to set trends and keep their fans entertained in the comfort of their own homes.
The visual directed by Kumara is a timely concept that captures the current climate perfectly while incorporating themes that have come to be part of our daily lives, especially during a period of isolation. HOP deliver a record with a punchy instrumental, which Blaze YL, Kevin Taylor, Sam Wise, and Bandana Clips bring their personal charisma and feel to both visually and sonically. As each artist passes the verse via Facetime, we see each artist maintain their high energy during times of uncertainty.
House of Pharaohs continues to wave the flag for UK collectives and artists breaking out of the underground scene into the public eye. Since the release of their 2019 project Seasons II, we look forward to more music and visuals from the South London collective.
Watch 'AM to PM' here