MAXIME Edition 4 Presents An Escapimist Daydream

Alexander Mays
Jun 28, 2022
1 min read

Updated: Jul 27, 2022

At a 16th century farmhouse in Suffolk, the färist gate opens. MAXIME Edition 4 presents a spring/summer collection as paradox. Boxy yet fluid, rigid yet soft...this seasons aesthetic explores a wide range of contrasting elements. "Why are you staring?" is the ultimate question that resonates, and in earthy shades and tones of Wallis blue the collection comes to life in a theatrical manner.

Delicate blouses look as though knitted in mosaic and as Dorian sits for his portrait he asks...Carera comme ça? A video campaign that details the tranquility and somberness that the aesthetic juxtaposes provides a presentation that is both organic and meandering, and with a subdued resplendence, knits, jacquards and intricate embroidery come to life. "A home you can take with you anywhere" says Maxime Fruit, creative director of the brand in regards to the collections inspiration. A crochet in pink and blue.

Story by Alexander Mays

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