JayO wows fans with his latest single 'Often'

Following the recent release of ‘Back’, 24-year-old London-based star JayO has ushered in the new month with another tune for the people.

Lively head-bopping ‘Often’ is a smooth sounding track with catchy lyrics to match, leaving no surprise that the track has attracted several thousand listens in just over a week.

This single comes paired with a dynamic music video portraying clean cut visuals as well as moments that have a digital camera like feel. Similar to the song, the video is playful and depicts JayO in different locations riding a bike through the city.

Describing his style of music JayO shares - “That feel-good music that you can still hit play on at a party even forty years later? For me, my music is an interpretation of that feeling…I make music that makes people feel good”.

Musically, he has had a successful year starting with the release of '22’’ in February which amassed well over 100 million listens across several streaming platforms.

His musical catalogue incorporates both R&B and Afrobeats, making it clear that JayO's sound transcends the confines of a single genre.

The easy appeal to his listeners can be found in JayO’s approach to producing tracks that feature his suave sounding vocals over steady beats. The artist continues to gain traction across social media platforms as we see his comments section flooded with his fans praising his artistry.

Recently performing at the Royal Albert Hall as part of the Compozers’ live show, JayO will also be supporting Rema at the O2 in London later on this month.

As an artist who is making significant strides in the industry it will be wonderful to see all that is in store for JayO.

Stream ‘Often’ here: