A Northern Dancehall Is The Setting For Flannels Modern Luxury

Funky, groovy, spacey...adjectives that imply a rapturously steamed cliché act only as the footnote to Flannels autumn/winter aesthetic. With both radiance and contrast the brand promotes an upcoming season filled with jubilant candor. A careful selection of some of the industries most envelope pushing brands results in a mise en scène where denim dances with patchwork, and wool gleans alongside leather.

Detailing a relaxed luxury, the campaign is designed to honor the various genres of British subculture, encompassing a wide host of different entendres. The North Englanders with a panache for soul...Flannels has been offering a unique luxury shopping experience since the doors first opened in 76. Like a Two Boots jukebox or a saucy Joplin rag...the scenery reenacts moments lost in music. "Sort of frozen...sort of unsure, sort of wish you'd read a lot of dating articles in preparation", this seasons tableau acts as the auxiliary to Flannels expressive luxury and ready to wear offerings and tributes the brands signature ethos. A prime contender for this seasons most amiable accessory hails from Spain, and as it unzips watch the citrus fruits fall. A vitamin packed still life, that perhaps isn't so still...the orange leather Loewe ensures equal measures of pith and zest, and with a decadent hue of tangerine can be used to style a plethora of this seasons most joyous ensembles. A tomato plant just crashed.

Story by Alexander Mays