Image: @spencertookthis News just in: Black Friday is officially out of style; and in its place is the humble force of slow fashion.  Independent label Fingsbyfloss  is one brand taking a stand against flash sales, mass production, and relentless consumerism, with its ethically-made statement pieces and accessories. But in a society leaning on a culture of ‘shop ‘til you drop’, why would a brand choose to opt out of one of the busiest shopping weeks in the calendar?  Scroll, click, buy,...

In an age overflowing with new trends and dying aesthetics, more and more Brits find themselves falling behind in a race they never even knew had started. For those who feel they’re playing catch-up, AI Mode in Google offers a way to stay in step with the trends - and maybe even ahead.  From the revival of bell-bottoms to the resurgence of soft grunge, the constant influx of trends has made it difficult to know what to wear, who to listen to, or where to buy from. In 2025, more than 70% of...

Flashback to the distant past. The year is 1998, and the vibes are electric as an iconic shoe hits the streets - the result of an era-defining collaboration between PUMA and Jil Sander. One of the most influential fusions of high fashion and performance wear, it’s a story that’s shaped style as we know it. Now, the conversation continues. Almost 30 years ago, PUMA, the global sportswear giant known for its bold athletic gear, teamed up with Jil Sander, the German designer celebrated for her...