Flashback to the distant past. The year is 1998, and the vibes are electric as an iconic shoe hits the streets - the result of an era-defining collaboration between PUMA and Jil Sander. One of the most influential fusions of high fashion and performance wear, it’s a story that’s shaped style as we know it. Now, the conversation continues. Almost 30 years ago, PUMA, the global sportswear giant known for its bold athletic gear, teamed up with Jil Sander, the German designer celebrated for her...

British Fashion Council nods to the future of fashion as this year’s BFC Foundation scholarship recipients step into the spotlight. ...

Behind the most legendary statement shoes lies an iconic collaboration - one driven by concept, creativity, and purpose. Now, PUMA...