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Idris Elba's 'Pushing On' Celebrates the Launch of GREY GOOSE Altius: A Symphony of Luxury and Music

In a remarkable fusion of art and luxury, GREY GOOSE has launched its newest creation, GREY GOOSE Altius, a luxury vodka inspired by the rare natural luxuries of the French Alps. To mark this occasion, the brand has collaborated with Idris Elba, the multi-talented actor, producer, and DJ, who has released his latest track, the sky-high summer anthem 'Pushing On.'

Elba and GREY GOOSE Altius have come together to craft the ultimate celebration moment for friends. This limited-edition vodka, made from Alpine spring water and winter wheat, promises a smooth, exquisite taste that complements Elba's definitive soundtrack. The collaboration underscores a shared passion for craftsmanship, blending the artistry of music with the refinement of luxury vodka.


The launch was heralded by an exclusive GREY GOOSE Altius party in Ibiza earlier this summer, where Elba took to the DJ booth to entertain a star-studded crowd at a private villa situated on one of the island’s highest peaks. The event set the stage for 'Pushing On' to become the soundtrack of summer parties across Europe, accompanied by the sophistication of GREY GOOSE Altius.



Discussing his creative process and the inspiration behind the track, Idris Elba shared, “Vibrations, rhythm, music, melody... all of these things are an emotion for me. I have to imagine what I want the song to do, and I get inspired by things that sound like that. Everyone speaks different languages, are different ages, different generations but as soon as you play music, it’s just one frequency.”


The collaboration between Idris Elba and GREY GOOSE Altius is a testament to the synergy between music and luxury, each enhancing the other to create unforgettable experiences. As 'Pushing On' reverberates through summer gatherings, it brings with it the essence of GREY GOOSE Altius, making every moment a celebration of life's finest pleasures.



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