Celebrate Good Times With The New Originals Jazz Club In Their FW21 Campaign

Catching a glimpse of the jazz period was a time when the parties never stop! The sweet sounds of upbeat collections of smooth rhythms and blues to people dancing in the joys of celebration. Today, presenting The New Originals Jazz Club provides their audience with a modernized take releasing this week their new FW21 collection combined with their impressive campaign shoot. A chance to have the opportunity to relive the twenties like it was only yesterday in this lifetime.

Both talented director Aramis Garcia Gonzalez and photographer Iris Haverkamp Begemann worked closely to bring this campaign video to light. The performance of the video gives an account behind the concept of music theory and understanding the elements that allow rhythm, harmony and melody to work well in one night by sharing the story behind TNO (The New Originals) Jazz Club coming to reality.

You have the Charleston dance, drinks filled and flowing, saxophones, cellos and pianos playing, flapper style dresses swinging as far as the eyes can see. The collection captures the idea of dancing the night away whilst feeling the buzz of the twenties in a modern view. The pieces present classic shapes featuring shirts, shirts, hoodies and accessories in colourful jazz prints with the TNO (The New Originals) emblem displayed.

Nothing comes close to spending the evening with your friends and family listening to the sound of smooth uncontrollable rhythm and blues in Jazz whilst experiencing a night to remember in celebration. This collection celebrates that idea of self-representation through the eyes of creators.

With the influence of Amsterdam Cultural surroundings, it has been a foundation starting point for the brand since 2011. Their journey has flourished immensely by a collection of pals casually getting together and exploring each other’s creative interests in music, fashion, targeting other areas like art and design that exhibits a sense of expression.

There are no limits with TNO (The New Originals). They aim to reach great lengths both at a distance and beyond as far they can go within their creative talents. As a brand, they are committed to producing clothing with a longer life span for creatives that emphasize their identity and brings to life their character. They believe in stepping out of their comfort zone, pushing boundaries despite backgrounds and supporting all creatives throughout their path.

View their FW21 Campaign below:

To view more shots of The New Originals Jazz Club FW21 Collection, click here.

Words by Charlene Foreman.