WurlD Speaks On His Heritage, Humility And Harnessing His Talent
Sadiq Onifade, otherwise known as the global sensation WurlD, is a humble and gracious artist with a mindset that only comes naturally to those who work hard enough to achieve it. An artist that has been influenced through his time producing in America and his African heritage, his unique sound has been described as the most incredible fusion of new age visions, combined with real substance and pure emotion. New Wave spoke to WurlD about his education across the globe, working with world-renowned incredible producers, and his brand-new album, titled ‘My World with U’, acting as an open invitation into the mind of WurlD.
Words by Ben Broyd
Creative Direction: Derrick Odafi
Photography Mariana Pires
Styling Margaret Zawedde
Styling Asst. Owen Smith
Photography Asst. Zubayr Hossain
MUA Natalie Messino
Production Assistant Danai Tsuro
Studio Frame Perfect
NW: Hey, man. How's it going?
WurlD: Bless. I’m bless. It's moody out here and it's raining, but my spirit and energy is consistent. That’s the most important thing. How are you?
NW: I'm good, I'm good. How are you enjoying your time over here?
WurlD: I came in last night from Lagos, where the humidity makes it so hot. I'm just trying to make sure I don’t fall sick and stay really protected, it's been a very quick change of temperature and weather, you know.
NW: Yeah, I can imagine. Yeah. What’s life like back in Lagos?
WurlD: You know what Lagos is a lot of madness, but very beautiful. I call it beautiful madness. It gets addictive in a way as well; it brings out the fire in you. I spend a lot of time with my family when I’m in Lagos, because the past 20 years, I've only spent like three or four years there, 2000 to 2017 I was in the US. So, from the end of 2017 till now, I’ve spent a lot more time in Nigeria. It was a long gap, so it just feels good to be reconnecting with home. I'd love to spend a lot more time here because for 17 years, I only saw my mom like once a year. Just being with my family now, it's just beautiful, and creating music at home in Nigeria, I can’t trade it for nothing else, you know?
NW: Yeah, I completely understand. And so, your artist name is very original. What does it represent to you?
WurlD: So, world is my world with you, which is the title of my new album. How do I explain it, so world the U is you, so it's my world with you. So, for me, I feel like I'm an instrument of everything that I've seen and experienced, places that I've been, just everybody else around me, everything you've seen and experienced shapes who you are, and WurlD is my world with you and everything around me. That's why I titled the new album ‘My World With U’. I've had it for so long, I didn't reveal it until I was ready to make this particular album. I started off creating this album in a very commercial mindset where I felt like I had a lot to prove. I wanted to create commercial music that would shut up some critics and do something that I felt like I'd done before that was successful. And after over a year of creating, I realised that I didn't have the depth that I wanted. I didn't have the authenticity; I didn't have the realness that I wanted. I went back in the studio and started creating a lot more conversations that was more personal of my struggle. So, the balance of this album, you hear a lot of my thoughts on things that I've been to, how I see things, how I see everything, some of my ideas and what I want out of life, and what I want for the people around me, and just I kind of went more in depth into those conversations.