VINCH : In Studio

Vinch Is not a rapper. As a truly versatile artist that not only writes but produces and masters his own music, Vinch is one of the underground kings in the bubbling London sub-culture due to take over the music scene across the world. At 24, Vinch has already experienced enough in his life to writing a compelling biography of highlights, troubled times and teachable moments. However, Vinch pours all these thoughts, emotions and sounds into his music. As an artist with over a month worth of unreleased music in his hard drive...literally, Vinch takes versatility to drastic measures as we were met with his catalog from the beginning until the current day.

Vinch invited us to his home studio where he recorded songs such as 'Flightmode' and 'Cheque'. We then discussed what forces him to make whatever type of music he is inspired by at any given time, reflecting on his career thus far and understanding his process on how he aims to take things to the next level. In this meeting, we get to understand Vinch not only as an artist but a person that sees escape and therapy in music.

Check out our In Studio experience with the talented artist below, full of unreleased freestyles, instrumentals and more.

I never wanted to be a singer or a musician. My focus was football, then after that fashion and then art. After a while, music became my calling.

Listening to your older music there has been a shift in the sound, what caused that transition?

V: You mean my transition into trap?

NW: Yeah, what made you want to tackle that lane

V: At First, what made me want to write trap music was Juicy J. I’ve always been a Three Six [Mafia] fan and listened to trap but I never really wanted to make it, I just appreciated it as a fan of music. But when Bands Will Make Her Dance came out…

NW: [Laughs]

V: I’m not even joking. That song changed my life, I fell in love with everything I shouldn’t. I felt like – Take me to Magic City, that’s where I belong after that song. Then Rihanna came out with Pour It Up and I said to myself “This is getting too much”. I started looking at ‘Juicy J’ type beats, but then other artists such as A$AP Rocky and Travis Scott were influential. I remember at the beginning of my career looking at these guys like “wow”

I also think it's about how much control they had, knowing that Juicy J is a producer, at the time Travis was also producing most of his tracks. And then PARTYNEXTDOOR, that’s when I got into more of the R&B side of things, I was already kind of doing it but-

NW: Yeah, you mentioned you were already singing before rap

V: When I was singing, I wasn’t singing to be a singer. I just liked to sing, I never wanted to be a singer or a musician. My focus was Football, then after that fashion and then art. After a while music became my calling.

NW: In terms of trap, the era you speak of was definitely where trap music was at its peak. Do you feel like you were coming at it from a standpoint of showing that you're capable of making a popular sound?

V: Definitely not though, in secondary school and college I was the guy that would research things and find out about a song 2 months before anyone knew it. Guys like A$AP Rocky and Travis Scott – When I was Jackin’ them, I was the only person playing that shit. I couldn’t go to anyone and say, “Have you listened to this?”, they would be like wtf?

I think it was when I went to my second year of college, Antidote came out – and that’s when everybody kind of jumped on Travis Scott.

NW: Yeah that’s true

V: But by then I wasn’t as much of a fan. That’s how much I was listening to him though.

NW: We’ve been listening to Travis Scott since 2012, when he released songs like Love Sick and 16 Chapel, even before he released Owl Pharaoh.

V: Oouu! This is it! Remember he had a song with Wale?! That’s what got me into him.

NW: Was the song called Rotation?

V: They both were on it and I was like “Who is this Travis Scott guy”?