Louis Culture Tells Us His Story In MCQ's Breathe Collection.
South London artist and rapper Louis Culture is pushing through the vast underground UK rap scene as a prominent voice. With a style synonymous with versatility, Louis Culture utilises his skillful ear for captivating sounds and executes his music successfully, as seen with his recent critically acclaimed EP “Smile Soundsystem” and a recent single “Cheer Me Up”
featuring Saint Jude which serves as a taster of his forthcoming new project out this year.
Still scratching the surface of his talent as a new breakthrough, Louis is emerging as one of the UK’s most exciting and imaginative young artists, already drawing an abundance of critical praise from notable publications. Louis Culture also forms part of the Elevation Meditation collective alongside Finn Foxell, Lord Apex, and p-rallel, the rising star continues to be held in serious regard in London’s influential circles as well as the fashion world, with recent activations with Bianca Saunders.
Speaking to the artist himself, Louis Culture wears the seventh icon by MCQ. BREATHE is inspired by the myriad ways in which air influences movement, combining techwear elements from parachuting and sailing with aesthetic references to meditation: literally and figuratively taking a breather.
WORDS - Shorayi Mauluka
DIRECTOR - Derrick Odafi
DOP - E.Greaves & Anarfi (Foolish Professionals)
EDITOR / COLOURIST - E.Greaves
PHOTOGRAPHER - Sami Zubri
GAFFER / PHOTOGRAPHER - Lewis Inman
STYLIST - Gloria Iyare
STYLING CONSULTANT - Jessica Rushforth
INTERVIEWER - Arema Ahonsi
BTS - Zuriel Perkins
Newer release ‘Naked’ hears the rapper on an energetic lo-fi production with a contrastingly mellow flow which currently sits 4th in his Spotify top 5 most popular songs. Additionally, his ‘Being Me’ single used in the new Louis Vuitton campaign shot by Tim Walker shows just how adaptable and limitless his music is as it spans into the luxury industry.