Etta Bond Sets Herself Apart As A National Treasure In R&B/Soul
When you think of UK RnB the name Etta Bond most likely comes to mind. She has been plugged in to the scene for quite some time but continues to reach new heights with every new release. Born and raised in Cambridge and inspired by the sounds of Jill Scott and Amy Winehouse, she uses her music as a vehicle to express her opinions on societal expectations and how she navigates self love. After meeting through MySpace she was then signed to Labrinth’s independent management company Oddchild Music, which is also home to rapper Avelino, producer Raf Riley and Chris Loco. Starting out in her career she had made frequent appearances on collaborative tracks with some of the most prolific artists in the industry, from the likes of Wretch 32, Oscar #Worldpeace, Skepta and SiR. Etta and longtime producer Raf Riley have been building a catalogue of music that has allowed her to experiment with her style and flow, but also define the kind of artist she is in this world.
Creative Direction:Derrick Odafi
Photography Diego Chacon Martinez
Hair Blessing Kambanga
Make Up Jessica Noire
Stylists Danielle Temeng
Retoucher Derrick Odafi
Project Manager Yasmine Haidar
Special Thanks to Listen Up Biz
Lyrically, Etta is a natural storyteller who elicits an emotional response from her listeners. Back in 2018 she released her single ‘Surface’ featuring A2, which she then turned into a challenge to champion others to express their own truths and gained over 500 replies. She also went on to record and release another version of ‘Surface’ which included the winners of the challenge. This is an artist that, through her music, explores the raw emotions of love whether it's loss, vulnerability or intimacy, in an honest and unreserved manner. Her double album release of ‘He’s mine’ ‘He’s Not Mine’ in 2019 is a testament to that. Both albums also saw the appearance of Kojey Radical, Shae Universe, A2 and US artist SiR. This is evidence of Etta's willingness to collaborate with extremely talented artists, whether they are underground or as established as her. Throughout her 10 year career, taken to new heights with the release of her debut EP 'Emergency Room', she has written songs that resonate with the everyday woman. As she has continued to carve her own lane as one of the first names on the list of UK based female vocalists, she has worked with many male figures that are legends in their own right such as, Skepta, Wretch 32 and Labrinth, who she met via MySpace.
Etta obtains an iconic presence in her live performances, bringing to life every sound and emotion felt when listening to her music, creating an atmosphere that is sexy and intimate. Etta's connection with her fans is something that she takes great pride in and it shows on her social platforms as she hardly seems to be bothered about a specific aesthetic rather than giving her listeners a piece of her and her mind, a truly expressive artist that shows all spectrums of herself as a strong woman and determined artist.
Jacket - DARIA BOGDAN @daria_bogdan_design
Pants - MATILDA ABERG @matildaaberg
Bralette - APUJAN @apujan
Shoes & Jewellery - Talent’s Own