NEW WAVE
TOP 50 CREATIVES
2025
THE COMMITTEE
Our committee comprises distinguished leaders, innovators, and tastemakers from various creative industries who bring their unique perspectives and invaluable expertise to this prestigious selection process. Each member has made significant contributions to their respective fields, shaping trends and elevating creativity to new heights. From celebrated designers and visionary directors to cultural curators and groundbreaking artists, their collective wisdom ensures this year’s selection reflects the most dynamic and inspiring voices of the creative world.
2025 COMMITTEE MEMBERS
Model / Host & Founder of LAPP Leomie Anderson, Global Creative Strategist at Hearst Alexander Aplerku, Photographer & Art Director at Crack Magazine Michelle Helen Jessen, Entrepreneur & Founder of Corteiz Clint419, Co-Founder & CEO at SR_A, Yi Ng, Makeup & Fine Artist Esther Edeme, Designer / Director & Founder of Ahluwalia Priya Ahluwalia, PR Specialist & Co-Founder of August Agency Ebi Sampson, Founder & Director of Pause Magazine / Agency Johnson Gold, Co-Founder & Co-CEO of Good Culture / Sports Jordan Mitchell, Co Founder and CCO at Brand Creative Group Manny Ezugwu
TOP 50 LIST 2025
ADOT GAK
Model
Adot Gak is a London-based model whose 2025 confirmed her as one of fashion’s rising stars. She walked prestigious runway shows including Vetements S/S 26 and Genny S/S 26, showcasing her versatility and commanding presence. Represented by leading agencies such as The Hive Management, she also appeared in high-profile editorials and magazine features, further solidifying her visibility in the fashion world. Known for her striking energy and distinctive look, Adot seamlessly transitions between runway and editorial work. With a growing portfolio and increasing international recognition, she continues to challenge conventional beauty standards, emerging as one of the most dynamic models of 2025.
CHUCK ACHIKE
Interdisciplinary
Chuck Achike is a London-based multidisciplinary artist whose 2025 marked a bold evolution in his practice. In June, he debuted Crowded Spaces, a two-day immersive show in Hoxton that fused digital art with culinary design, inviting audiences to engage with emotion, memory, and identity. Originally known for modelling, Chuck has established himself as a creative polymath, working as a graphic designer, visual artist, and culinary innovator. Guided by a philosophy that food and art are inseparable, he experiments across mediums, from sculpture and digital illustration to sensory dining experiences, all rooted in personal narrative and cultural expression.
DJ EJ
DJ
DJ EJ, currently one of the biggest DJs & powerhouses in the rap and trap scene, with experience in bringing high-energy mixes to audiences worldwide including Europe, Asia &
Africa.
Going viral online for her performances with co-signs from the likes of Playboi Carti & Skepta. She has tore up underground venues, international stages and even owning her own festival “Counterfeit Festival”. She has become a go-to name for finding the latest rap events all over the world, including DJing for Reading & Leeds Festival & Travis Scott's official Cactus Jack After Parties during the Circus Maximus Tour alongside Chase B.
LUTHER FORD
Actor
British actor Luther Ford made his television debut as Prince Harry in the final season of Netflix’s The Crown, starring alongside Ed McVey and Meg Bellamy as Prince William and Kate Middleton. Selected from thousands in an open casting, his portrayal earned a Screen Actors Guild nomination for Outstanding Ensemble in a Drama Series. In 2025, he wrapped Ira Sachs’ The Man I Love with Rami Malek and Tom Sturridge, set in 1980s New York. Luther also appears as Tostig Godwinson in CBS/BBC’s King & Conqueror, stars in Apple TV+’s Criminal Record S2, and Netflix’s Black Doves, while pursuing directing ambitions with award-winning shorts.
KWN
Musician
Kwn, an East London-born R&B artist, firmly established herself in 2025 as a leading voice in UK soul and modern R&B. Her June EP With All Due Respect on RCA Records showcased sultry, self-produced grooves and raw honesty, with standout singles like 'do what I say' earning millions of streams. Earlier in the year, her hit Worst Behaviour, remixed with Kehlani, became a breakout anthem and earned her a BET Awards nomination for Best New International Act. She also graced the cover of NME, joined the NME 100, and completed her first headline shows across London and Europe, cementing her status as a rising star.
DAVID JONSSON
Actor
David Jonsson is a London-born actor whose 2025 came with a major milestone in his rapidly rising career. He won the EE Rising Star Award at the BAFTA Film Awards, a prestigious honour voted for by the British public. He has delivered standout performances in films including Alien: Romulus and The Long Walk, showcasing his versatility across sci‑fi, horror, and drama. With a growing filmography and increasing recognition, Jonsson is regarded as one of the most exciting British actors of his generation, combining talent, ambition, and range to establish himself as a leading force in contemporary cinema.
KIMBERLY GAYLE
Fashion Designer
Kimberly Gayle is a London-based fashion designer and founder of Gayle London, a rising label known for its provocative silhouettes, sculptural tailoring and bold statement wear. Her designs have been worn by influential figures including the Clermont Twins, cementing the brand’s presence within contemporary fashion and nightlife culture.
In 2025, Gayle unveiled her AW25 collection, “Forgive Me Father,” a boundary-pushing lineup that explored power, sensuality and rebellion through a range of leather garments and accessories. The collection showcased her signature fusion of luxury craftsmanship and subversive edge.
ARCHIE MADEKWE
Actor
Archie Madekwe is a South London actor whose 2025 marked a major milestone in his career. He starred in Lurker, a psychological thriller that premiered at Sundance and screened at the Berlin International Film Festival, highlighting his versatility and depth as both actor and producer. Already recognised for roles in Gran Turismo and Saltburn, Madekwe has used 2025 to expand his creative range, taking on complex characters and exploring ambitious storytelling. With a growing filmography and a commitment to challenging, character-driven work, he is establishing himself as one of Britain’s most compelling and promising emerging actors.
GEORGE TROCHOPOULOS
Fashion Designer
George Trochopoulos is a Greek-born, London-based designer known for sensual, body-hugging knitwear and bold, sheer striped dresses. After moving from Veria to study at London College of Fashion, he developed an aesthetic shaped by the city’s vibrant queer and nightlife culture. His work gained global attention when stars such as Dua Lipa, Anok Yai, Miley Cyrus, and Kendall Jenner wore his pieces. In 2025, he presented his Autumn/Winter collection at London Fashion Week, expanding on his signature motifs with dramatic silhouettes.
Trochopoulos champions empowerment and freedom through clothing.
TEMITAYO FAMAKINWA
Media Co-ordinator
Temitayo Famakinwa is a London‑based media coordinator at Saatchi Yates, shaping how contemporary art and culture are seen and shared. In 2025 she played an instrumental role in producing gallery content, crafting social media strategy and coordinating digital outreach for major exhibitions, helping Saatchi Yates become a cultural hub for emerging and established artists alike. With strong organisational skills and a deep pulse on visual culture, she ensures exhibitions reach global audiences, turning gallery shows into digital events. Famakinwa’s work bridges art, media and community, amplifying voices and rethinking how galleries engage with their audiences.
MISCHA NOTCUTT
Casting Director
Mischa Notcutt is a London-based casting director, stylist, and creative polymath whose work spans fashion, music, and club culture. After studying Fashion Design & Marketing at Central Saint Martins, she founded 11Casting and became Casting Director at Dazed magazine. Known for championing diversity and inclusivity, she often street-casts to challenge conventional beauty standards and introduce underrepresented faces. Her multidisciplinary practice includes runway shows, campaigns, editorials, and NTS radio residencies, as well as founding the iconic East London club night PDA. Notcutt continues to reshape fashion’s representation landscape, blending creativity, community, and innovation to cultivate a fresh, boundary-pushing aesthetic.
WESLEY HARRIOTT
Fashion Designer
Wesley Harriott is a London-based fashion designer whose 2025 work elevated his label SRVC to new heights. That year, he staged a groundbreaking AW25 show atop London’s BT Tower, marking the first runway held at the iconic location and highlighting his vision of clothing as armour for modern women. His SS25 collection combined sculptural tailoring, latex, and utilitarian details, blending streetwear energy with couture sensibility. With high-profile visibility and continued innovation, Harriott’s designs empower through bold silhouettes and functional elegance, cementing his status as one of London’s most forward-thinking and influential womenswear designers.
SHALOM BRUNE FRANKLIN
Actress
Shalom Brune-Franklin is a British-Australian actress whose 2025 solidified her reputation as a leading screen talent. She delivered a standout performance as Kayla in the acclaimed series The Assassin, filmed across striking locations in Athens, earning praise for her emotional depth and nuanced portrayal. With a multicultural heritage, English-Thai father and Mauritian mother, Shalom brings authenticity and layered complexity to every role. Known for her range, charisma, and fearless approach to storytelling, she continues to captivate audiences. Her 2025 work marks another significant milestone in a career defined by bold, dynamic performances and compelling screen presence.
ABENY NHIAL
Model
Abeny Nhial is a South Sudanese-Australian model whose 2025 firmly established her as a rising star in fashion. Represented by Select Model Management London, she combines striking presence with versatility, seamlessly transitioning between runway and editorial work. She fronted a major fashion house’s resort campaign and walked for multiple high-profile brands, gaining recognition for her poise and adaptability. Known for her tall, statuesque frame and multicultural background, Nhial brings a fresh perspective to the industry. With her growing visibility in campaigns and shows, she continues to challenge conventional beauty standards and shape the next generation of models.
KATJA HORVAT
Creative Director & Curator
Katja Horvat is a creative director, editor, and curator. She exists in between all aspects of cultural integration and research, with focus on fashion, art and music.
From international campaigns to gallery shows, hosting panels and giving lectures, interviewing and writing, or guiding editorial teams, Horvat comes in with a broad set of skills, and familiarity of international needs and markets. Since 2021 she has been working with Gabriel Moses, leading his studio, consulting, and curating his exhibitions. In 2025 she was also appointed Editorial Director at newly relaunched Love Magazine.
OKIKI AKINFE
Fine Artist
Okiki Akinfe (b. 1999, London, UK) lives and works in London. Akinfe explores identity and belonging through a framework she calls “The Black Lens,” shifting perspective from the white gaze to the Black gaze. Her vivid compositions blend history, stereotype, and personal narrative. Selected exhibitions include: Where The Wild Things Are, Ginny on Frederick (2025); On Feeling, The Approach, London, UK (2024); Free The Wind, The Spirit, and The Sun, curated by Yinka Shonibare, Stephen Friedman Gallery, London (2023); Hauntology: Ghostly Matters, curated by Aindrea Emelife, Mariane Ibrahim, Chicago (2023); and 1–54 African Art Show, DaDa Gallery, Paris (2022).
EMILY WHITE
Photographer
Emily is a Toronto-born, London-based fashion photographer who has been shaping her visual voice since moving to the UK in 2022. She gravitates toward surreal fashion stories, structured styling, and bold beauty, drawing inspiration from the people and places she’s worked with across London, NYC, Barcelona, and the Middle East. Her work spans fashion, beauty, and music, with select projects for brands like Cartier, Dior Beauty, and Warner Music, with notable features in Hypebeast, Mixmag, NME, and Wonderland Magazine. Still, her favourite work lives in her personal series like High Frequency, Pool House, and Court-Side, where she experiments with composition, light, and atmosphere to create something that feels distinctly her own.
BENJAMIN JONSSON
Movement Director
Benjamin Jonsson is a London-based choreographer and movement director whose 2025 cemented his reputation as a leading creative in fashion and performance. Trained in contemporary dance and gymnastics, he brings a dynamic vocabulary of movement to campaigns, editorials, live shows, and films. He directed movement for editorials in Dazed and Numéro Berlin and collaborated with fashion houses including Alexander McQueen, Versace, Moncler, and Bottega Veneta, blending emotion, identity, and physical storytelling. Jonsson also contributed choreography to music tours and visual projects, continually redefining how movement, mood, and space intersect in fashion and performance contexts.
ACHOL AYOR
Model
Achol Ayor is a London-based model whose 2025 firmly established her as a rising star in fashion. She secured a high-profile cover for CAP 74024, one of her most visible editorial achievements to date. Known for her campaign work with Miu Miu, Achol continues to expand her international portfolio, bringing her striking presence and South Sudanese heritage to major fashion sets. With a distinctive look, dedication to representation, and a growing body of work across runway, campaigns, and editorials, she has emerged as one of 2025’s most promising new faces, celebrated for both talent and influence.
CHELSEA UCHENNA
Make Up Artist
Chelsea Uchenna, professionally known as Makeup by Chelsea, is a London-based makeup artist whose 2025 solidified her status as one of the most sought-after beauty creatives. That year, she crafted standout looks for artists including Doechii, blending bold, 90s–00s glam with smoky eyes, frosty lips, and glossy finishes. Her signature style celebrates Black skin tones and embraces maximalist beauty, making her work instantly recognizable. Beyond red carpets and editorial shoots, Chelsea has shared her expertise through masterclasses and digital content, establishing herself as both an artist and educator, shaping beauty trends with creativity, confidence, and inclusivity.delightfully weird, all while leaving an indelible mark on the industry.
DI PETSA
Fashion Designer
Dimitra Petsa, the creative force behind DI PETSA, is a London-based designer whose 2025 work continued to redefine womenswear. Her Spring/Summer 2025 collection, My Body Is a Labyrinth, reinterpreted ancient myth through fluid drapery and evocative symbolism, exploring themes of desire, identity, and the subconscious. Known for her signature “wet-look” aesthetic, Petsa combines couture craftsmanship with sustainable textures, creating garments that celebrate the body’s fluidity while challenging traditional notions of femininity. Through DI PETSA, she has established herself as a distinctive voice in fashion, transforming clothing into emotionally rich, myth-inspired art that merges narrative, artistry, and contemporary design.
JEBI LABEMBIKA
Photographer
Jebi Labembika is a London-based photographer and filmmaker whose 2025 reinforced his reputation as a distinctive visual voice in fashion and art. Drawing on his Cameroonian heritage and London upbringing, he creates images that explore motion, memory, and identity with a cinematic, atmospheric style. He shot campaigns and editorials for Burberry, Miu Miu, Off‑White, and Versace, alongside features for DAZED and Frieze Magazine. Labembika also collaborates with emerging labels like Nuba, crafting visual narratives that celebrate diaspora and contemporary culture. His work continues to bridge documentary realism with fashion-forward storytelling, marking him as one of London’s most compelling photographers.
IRIS LAW
Model / Actress
Iris Law is a British model and actress who made significant strides in 2025. This year, she debuted as a full-fledged Victoria’s Secret Angel, captivating audiences in a bold, sporty look at the New York Fashion Show. She also starred in the autumn campaign for London label Knwls, strengthening her presence in fashion beyond major houses. At the Cannes Film Festival, Iris showcased her evolving personal style, combining understated elegance with a distinct voice. Her 2025 work reflects both her rising influence in the industry and her ability to balance high-fashion runway moments with editorial and campaign success.
FLORA YUKHNOVICH
Fine Artist
Flora Yukhnovich is a British painter whose 2025 marked a pivotal year in her career. She premiered Four Seasons, a sweeping, site-specific mural series at The Frick Collection in New York, reinterpreting 18th‑century rococo masterworks through her vivid, fluid style. At the same time, she presented her first U.S. solo exhibition, Bacchanalia, at Hauser & Wirth in Los Angeles, showcasing large-scale canvases that explore excess, sensuality, and the fusion of historical and contemporary visual languages. These landmark shows cemented Yukhnovich as a leading figure in contemporary painting, blending Rococo’s decorative elegance with bold abstraction and emotional intensity.
JAKE GABBAY
Director of Photography
Jake Gabbay is a London-based Director of Photography whose 2025 work solidified his status as a leading visual collaborator in fashion, music, and commercial media. This year, he shot campaigns and editorials for top brands including Adidas, Louis Vuitton, Loewe, Off‑White, and RIMOWA, delivering cinematic imagery with precision and mood. Known for his versatility and refined eye, Gabbay seamlessly blends technical mastery with creative vision across video, editorial, and advertising projects. His ability to craft compelling visual narratives ensures each collaboration is distinctive, positioning him as one of the UK’s most sought-after DOPs in contemporary fashion and media.
FEBEN
Fashion Designer
Feben is a London-based designer who had a breakthrough year for her eponymous label. Born in North Korea and raised in Sweden, she studied at Central Saint Martins before establishing her brand. She was named a finalist for the Zalando Visionary Award, highlighting her innovation and growing influence in contemporary fashion. Feben’s designs are celebrated for their surrealist fusion of texture, silhouette, and bold prints, creating garments that challenge traditional craftsmanship. Her work consistently explores themes of femininity, identity, and global cultural reference with a reputation as one of fashion’s most exciting emerging voices.
MAIA ARDALLA
Researcher and Cultural Practitioner
Maia Ardalla is a researcher and cultural practitioner. Her work is strengthened through partnerships with emerging artists, communities, and young people. Inspired by storytelling and the culture of her upbringing in London, she aims to use creative practice as a mechanism for strategic and socio-political transformation, with joy, sustainability, and an open-source philosophy as key pillars of her approach. Deeply collaborative in nature, her work has spanned many industries, including architecture, museums, contemporary art, and now film.
MATA MARIELLE
Makeup Artist
Mata Marielle is a London-based makeup artist and beauty entrepreneur whose 2025 work has cemented her influence in the industry. Her artistry appears in top publications including Vogue, i-D, Dazed, and W Magazine, and she has contributed to campaigns for brands like Burberry, Gucci, Nike, and Zara. Responding to the lack of quality products for darker skin tones, she launched MATA LABS, a cruelty-free line of glosses, highlighters, and pigments designed to enhance Black and brown skin beautifully. Through her editorial work and brand, Mata Marielle continues to champion creativity, inclusivity, and representation in the beauty industry.
ODEAL
Musicial
Odeal is British-Nigerian, raised across the U.K., Nigeria, Spain and Germany, with a life shaped by a whirlwind of cultural influences. With over 4 million listeners, his fanbase spans vibrant cultural hubs across the globe. Odeal's artistic journey is marked by a steadfast dedication to his craft and an unwavering commitment to innovation. Drawing from a rich palette of experiences, his music weaves a compelling narrative that reflects his multicultural upbringing and artistic sensibilities. With a captivating blend of soulful melodies and evocative rhythms, Odeal has become a leading figure in the Afro/R&B music scene in the UK. His artistic endeavours reflect a deep-seated passion for musical exploration and a commitment to creating a lasting impact through his art.
SOPHIA SINOT
Makeup Artist
Sophia Sinot is a London-based, globally recognized makeup artist. Celebrated for her bold, experimental aesthetic, Sinot pushes the boundaries of beauty by blending hyper-feminine glamour with a subcultural edge, creating viral looks that reverberate across the industry. Her clientele includes Doja Cat, Camila Cabello, Zara Larsson, Jared Leto, Dove Cameron, Emma Chamberlain, and Becky G. Sinot’s work has featured in Vogue, Dazed, Elle, and CR Fashion Book, and she has collaborated on campaigns for YSL, McDonald’s, Ray-Ban, and Nike. Beyond makeup, Sinot is inspired by the worlds of technology and AI. She has created multiple projects that explore digital innovation and beauty, allowing her to carve out a unique creative space reshaping how identity and beauty are defined in the modern world.
TAYLAH ELAINE
DJ
London’s Taylah Elaine has electrified crowds since 2017 with high-energy DJ sets that have taken her from the UK to global stages. A guaranteed crowd-pleaser, she has worked with leading brands including Nike, A Cold Wall, ASOS, Beats by Dre, Casablanca, Converse, Daily Paper, Diesel, Havana Club, Miu Miu, Moncler, and more, even fronting Nike’s “We Run With It” campaign. She has performed at major festivals such as Glastonbury, Lollapalooza, Rolling Loud, Wireless, and Reading & Leeds, and launched a radio station during lockdown to spotlight emerging talent. Her Boiler Room set went viral, leading to a sold-out headline show at Fabric.
TEDDY OPONG
Interdisciplinary
Teddy Opong is an interdisciplinary creative out of Surrey with work across art, fashion, and videography. Through his brand Abve All Else he crafts eye catching statement pieces that stand true to the term Wearable Art. Teddy aims to highlight the beauty in individuality through his work, in which no two pieces are the same but are all equally impressive - a reflection of us as people.
SAMUEL OVERS
Set Designer
Samuel Overs is a London-based production and set designer whose 2025 work further established him as a leading creative in fashion, editorial, and visual storytelling. A graduate of Goldsmiths and Chelsea College of Art and Design, he began his career collaborating with artists such as Fiona Banner and Anselm Kiefer before expanding into fashion. Overs has designed sets, installations, and visuals for top brands and photographers worldwide, blending fine-art sensibilities with commercial production. Known for translating abstract concepts into striking, tangible environments, his work shapes mood, narrative, and identity, combining craftsmanship, cultural insight, and imaginative design to create unforgettable visual experiences.
PHOEBE SAATCHI YATES
Gallerist
Phoebe Saatchi Yates is a London-based gallerist and co-founder of Saatchi Yates, whose 2025 work has reinforced her influence in the contemporary art world. Operating from the gallery’s St James’s space, she champions emerging artists, offering large-scale exhibitions alongside established contemporary works. Known for seeking bold, boundary-pushing talent, often discovered via social media, Phoebe provides artists with full-scale solo shows, bypassing traditional fair promotion. Her vision blends innovation and tradition, creating a gallery environment that engages both collectors and new audiences. Through Saatchi Yates, she continues to shape London’s fine-art scene as a hub for daring, fresh artistic voices.
KING OWUSU
Set Designer
King Owusu is a London-based artist, illustrator, model, and set designer whose work draws on his Ghanaian-London heritage and community roots. Known for bold, narrative-driven visuals, he transforms illustrations and portraits celebrating identity and culture into immersive set designs for fashion editorials and brand campaigns. In 2025, his work continued to merge art and environment, creating striking spaces that highlight heritage, belonging, and representation. By blending storytelling with spatial design, Owusu reimagines how visual culture interacts with audiences. His multidisciplinary practice positions him as a leading creative voice, bridging art, fashion, and experiential design with authenticity and innovation.
KELVIN JONES
Director
Kelvin Jones is a self-taught filmmaker and photographer hailing from South London, whose passion for the creative arts has been a driving force in his life since a young age.
Kelvin’s work has been featured in prestigious brands and magazines such as MTV, Complex, GQ, NME, The Face Magazine, Hypebeast, amongst others. His contributions to the industry have been recognised by being nominated for multiple awards and winning a few. At the age of 15, Kelvin began pursuing his college education whilst working in the industry.
GEORGE KRAKOWIAK
Stylist
George Krakowiak is a London-based stylist whose 2025 work reinforced his reputation for conceptual, boundary-pushing fashion imagery. Born in Brazil and trained in social sciences and anthropology, he brings a unique perspective to styling, blending cultural insight with artistic experimentation. That year, he styled covers and editorials for British Vogue, Dust Magazine, Acne Paper, and Re‑Edition, using everyday objects and the Brazilian practice of “gambiarra”, creative improvisation, to transform ordinary materials into striking, thought-provoking visuals. Krakowiak continues to redefine how fashion intersects with culture, identity, and memory, establishing himself as one of the most innovative stylists today.
CHY CARTIER
Musician
Chy Cartier is a North London rapper whose 2025 firmly established her as one of the UK’s most exciting new voices. That year, she released her debut project, showcasing her kinetic flow and unapologetic lyricism, and followed it with a two-track collaboration with Lil Yachty, further expanding her international reach. Chy also became a rising style force, appearing in Burberry’s AW25‑26 campaign and JD Sports’ holiday campaign. Known for her gritty honesty and London twang, she fuses music and fashion, building a distinctive creative world where streetwise energy, ambition, and bold self-expression intersect across sound, visuals, and style.
JOHNNY COOKE
Director / DoP
Johnny Cooke is a London-based director, cinematographer, and photographer known for his atmospheric, cinematic style. Across branded content, commercials, music videos, and narrative work, he crafts polished visuals rooted in authenticity and emotional clarity. His imagery often blends rich tones, dynamic movement, and intimate character-driven moments, creating films and photographs that feel both elevated and human. With a strong eye for detail and a commitment to honest storytelling, Johnny Cooke consistently delivers work that resonates with audiences and stands out for its mood, texture, and visual precision.
TALLULAH BALLARD
Photographer
Tallulah Ballard is a Bristol-born, London-based fashion editorial photographer with a signature 90s-inspired aesthetic and a strong, feminine visual language that merges nostalgia with a modern edge. Her work centres on women, exploring themes of femininity, confidence, strength and sensuality. She is drawn to imagery that empowers her subjects, combining thoughtful direction with a distinct editing style to create visuals that feel nostalgic, confident and unapologetically feminine. Ballard has created cover art and promotional imagery for artists such as Say Now, Flo, Natanya and Leigh-Anne Pinnock, bringing her bold yet elegant style to music and fashion alike.
JUM KUOCHNIN
Model
Jum Kuochnin is a South Sudanese-born, London-based model whose 2025 firmly established him as a rising star in fashion. He fronted the Yves Saint Laurent FW25 campaign, marking a major career milestone, and walked for high-profile brands including Ujoh. He also appeared in a standout editorial for Manifesto Magazine, highlighting his versatility and growing presence in fashion media. Known for his striking height, commanding presence, and ability to transition seamlessly between high-fashion and streetwear aesthetics, Kuochnin continues to captivate designers, photographers, and audiences alike as one of the most dynamic male models of his generation.
ESDEEKID
Musician
EsDeeKid is a masked UK rapper from Liverpool whose 2025 solidified him as a standout voice in British underground hip-hop. He released his debut mixtape Rebel, a gritty fusion of cloud rap, trap, and lo-fi beats that quickly gained global attention. Tracks like “LV Sandals” and “Phantom” showcased his brooding Scouse accent, distorted basslines, and raw energy, earning millions of streams. Known for performing anonymously in a balaclava, EsDeeKid’s chaotic, punk-infused live shows in London and Manchester drew devoted fans. His 2025 work positions him as a defining figure in the next wave of UK hip-hop.
JAWARA
Hairstylist
Jawara is a Brooklyn-born, Jamaica-raised hairstylist whose 2025 reinforced his reputation as a visionary in hair and beauty. He was named international brand ambassador for Hair Rituel by Sisley, reflecting his expertise in scalp care and holistic hair wellness. Known for sculptural, gravity-defying braids, towering locs, and artful textures, Jawara treats hair as both architecture and cultural expression. His work spans runway shows, high-fashion campaigns, and editorials, celebrating Black hair, identity, and creativity. By merging artistry with cultural storytelling, Jawara continues to challenge conventional beauty norms and elevate hairstyling into a medium of empowerment.
TORISHEJU
Fashion Designer
Torishéju Dumi is a London-born designer of Nigerian-Brazilian heritage whose bold, sculptural fashion is redefining contemporary style. In 2025 she won the prestigious LVMH Savoir-Faire Prize, gaining invaluable mentorship and backing through one of fashion’s most respected programmes. That year she debuted her “DÜRER” collection, marrying utilitarian influences with surreal deconstruction, featuring asymmetrical tailoring, layered uniforms and inventive textures, presented with a runway show opened by Naomi Campbell. Through her brand Torishéju, Dumi continues to challenge conventions of gender, heritage, and identity, celebrating upcycled materials, cultural storytelling and avant-garde forms.
JOE STANLEY
Musician / Producer
Recognised for his ability to craft rich musical ideas and unique vocal samples heard in songs such as Jim Legxacys “stick”, Joe Stanley has become a close collaborator for many critically acclaimed artists. He is widely noted for his work on Black British Music by Jim Legxacy, where he produced the majority of the project’s tracks, helping shape its distinctive and genre bending sound. The Birmingham born multi-instrumentalist has a growing catalogue including collaborations with artists such as Central Cee, Lil Baby, Dave and svn4vr.
NIGEL VMU
Interdisciplinary
Nigel VMU is a London-based multidisciplinary artist and designer whose practice spans sculpture, editioned toys, fine art, product design and large-scale public works. Blending fine art with popular culture, he reimagines familiar figures and symbols through refined form, contemporary craft and narrative world-building. Through VMU STUDIO, his designer-led practice, he operates at the intersection of art, design and engineering, creating limited-edition objects, character-driven worlds and public activations for global partners in sport, fashion and entertainment. Rooted in community and cultural memory, his work transforms everyday motifs into resonant artefacts that move between public spaces and personal collections.
JEREMY RWAKASIISI
Film / Stills Producer
Jeremy Rwakasiisi is a London-based Producer with a passion for facilitating creative expression. Known for his collaborative approach, his work is defined by a drive to empower artists, ensuring they have the space and support to fully realise their creative vision. Passionate about pushing boundaries and making things happen, he’s dedicated to producing projects that resonate with his community and make an impact.
HELLA KECK
Set Designer
Hella Keck is a London-based set designer and art director whose 2025 work reinforced her status as a rising creative force in fashion and visual culture. Known for sculptural environments, tactile materials and bold conceptual storytelling, she designs sets that merge architecture, theatre and contemporary aesthetics.
In 2025, Keck delivered installations for fashion editorials, runway presentations and brand campaigns, noted for their immersive sensibility and elevated craft. Her practice centres on world-building, creating spaces that evoke mood, narrative and emotional tension rather than simply supporting the image.
With a growing portfolio and distinct visual language, Keck is shaping the future of inventive, atmospheric set design.