Jords Serves Us Up A Slice Of The Tropics In: “So It Go”
Updated: Mar 18
Following an impressive contribution on single 'Glide' released early 2019, the rapper and songwriter hailing from South-London re-emerges with his first offering of the year “So It Go”. Jordan is celebrated for his refined flair for serving sheer lyricism with a side of smooth hip-hop undertones, there is no doubt that he will be making waves this year.
Despite the break, Jords further cements himself as one of the UK’s finest artists with this track; Acting as a prelude to a possible upcoming project, the singer teases us on his Instagram;
“First announcement of many at 9am. Who's ready? Project mode.”
Jords enlists the talents of Kida Kudz an Essex-based rapper who is well known for charming us with his afro-infused hit 'Issa Vibe', together they work in harmony to paint this breezy, tropical musical landscape.
The scenic, sonic back drop formulated by Flo The Producer, evokes feelings of Jords’ Jamaican roots, whilst Kida Kudz injects his prevalent ‘Afroswank’ style into the chorus and his verse combined with the southern, poetical cadence of Jords. This number see's two heritages merge - a pairing that we never knew needed!
The visuals, shot in Jamaica compile colourful everyday scenes derived from countryside's of St. Andrews, to further stimulate the senses in a vibrant montage of his homeland.
The artist explains;
“There’s a vibe that you get from Jamaica that is misrepresented and I really wanted to show everyone my country of origin through my eyes.”
View the visuals for “So It Go” in the video above.