Themis Gkiosasi
KAYTRANADA returns to share a new music video from his recently released album BUBBA. Need It, which definitely is one of our favourites from his LP, featuring the multi-talented, Masego takes place in a grimy club inspired by the 90's gangster classic film Belly. In the video, KAYTRANADA ends up soundtracking bathroom business deals and stunning fistfights turned dance-offs. Need It is the second single with visual treatment from BUBBA, following 10% featuring Kali Uchis directed by Steven Isaac. The visuals arrive a few days after the producer covers the front page of Rollacoaster new magazine.
BUBBA is the widely acclaimed follow up to KAYTRANADA's breakout debut 99.9% and features artists like Pharrell Williams, Tinashe, Kali Uchis, GoldLink, Charlotte Day Wilson, Estelle, VanJess, Masego, Mick Jenkins, SiR, and more. The album landed at #1 on the Electronic Albums chart and #3 on the R&B Albums chart upon its release and is available for vinyl pre-order on his website.
"BUBBA is a carefully crafted electronic masterpiece" New Wave Magazine
"This is undeniably KAYTRANADA's show" DJ Booth
"BUBBA, unsurprisingly, is KAYTRANADA at his finest" Forbes
"BUBBA delivers immaculate rhythms and grooves" Highsnobiety
"KAYTRANADA blesses this woeful decade with one last great dance record" Pitchfork
"Sounds...like the future." TIME
Watch Need It, featuring Masego and listen to BUBBA on your favourite streaming service. Stay tuned for more from KAYTRANADA coming soon.