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The trend for hyper-functional sportswear aimed at the next generation, who have taken to wearing down jackets and ski layers outside the slopes, continues with the third outing for Ivy Park, dubbed 'Icy Park'. By re-imagining classic silhouettes, growing accessibility to performance wear is a crucial opportunity for brands to create fashion-focused collections that cater to a younger audience. Beyonce is listening to the new generation and you can tell its successful by the hype on social media especially Instagram. Beyonce has just released 'Ivy Park Footwear' which will be sold exclusively first on Adidas on February 19th and followed by selected stores globally February 20th. We take a trip down memory lane as we see her collection throughout the years.
Written by Adena Gordon (@adenaxstudio)