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The Fred Perry x Nicholas Daley collection was released on July 15, 2021 at 10 a.m. BST (and in particular, the Music Grant launching alongside it). Nicholas Daley, a British designer, focuses on the renowned roots reggae musician Peter Tosh for this Quarter, showing the 1970s synergy between music and martial arts. The collection features genre-defying musician Sam Akpro, whose sound combines influences from his London upbringing and his family's Gambian ancestry.
Fred Perry is a British table tennis and tennis player who won ten major titles, the brand emerged in the 1940s when Perry agreed to help market a new sweatband with an ex-Australian football player called Tibby Wegner. The two athletes worked together on the innovative new idea, which proved incredibly popular around the UK. Nicholas Daley is a fashion designer for men. Daley graduated from Central Saint Martins in 2013 and launched his label with Culture Clash for S/S 15, a collection that established the brand's identity through nuanced references to past and present British subcultures.
Nicholas Daley wants to start a project that would give back to the UK music scene, which he admires.
The British music business is now in a terrible position. As independent venues close, ambitious musicians must discover new ways to build a name for themselves in the music industry. The Fred Perry x Nicholas Daley music grant will provide assistance to one lucky artist or band in honing their skill and releasing their music into the world.
The second Fred Perry x Nicholas Daley music grant, granting a recording masterclass at Metropolis Studios to one lucky artist or band, will be announced in conjunction with the launch. The entries will be judged by a panel of five industry experts, including musicians Nilufer Yanya and Nubya Garcia, DJs Bradley Zero and Gilles Peterson, and music writer Tara Joshi. Unsigned UK-based musicians are invited to submit their work from Thursday 15th July to Thursday August 5th.
You can shop the new collection here.
“Music is the unifying force between our brands and plays a key role in each collaboration collection. That is why during a time when the music industry is under great threat we decided to pull together and offer the music grant to support the next generation of musicians here in the UK. I have pulled together a diverse and experienced judging panel who will bring their expertise within the industry to select our grant winner and I am looking forward to seeing this project come to fruition."
Nicholas Daley
Written by Adena Gordon (@adenaxstudio)