New Wave
Certified UK genre breaker Jnr Choi serves up a delicate soundtrack of skittering beats propelled by electronic synth samples and glitch percussive elements, offsetting a wavy drill-style flow for the UK innovator to trade versus with superstar Fivio Foreign, who delivers a robust verse punctuated by uncompromising East Coast attitude. The new single is paired with a set of visuals capitalising on the duo’s undeniable chemistry, with a fast-paced and frenetic display of otherworldly charisma and energy.
We spoke to the rising star in our latest Close Up series about his family dynamic, his career in fashion and plans for his musical journey in the years to come:
The model-turned-rapper is widely recognised as an international phenomenon for his monumental breakthrough track “TO THE MOON”, Best described as an ethereal drill production, the smash hit picked up a gold certification from the RIAA and has received remix duties from global superstars including US heavyweights Gunna, G Herbo and Fivio Foreign and UK hotshots Russ Millions and M24. Totalling over half-a-billion streams and counting, the single landed in the Top 35 of the Billboard Hot 100 and catapulted to #1 on the Rhythmic & Rap Airplay Charts, paving the way for Jnr Choi’s innovative talent.
Having first made waves in the fashion world for renowned houses such as Givenchy, Philipp Plein, AMIRI and Marcelo Burlon County of Milan, Jnr Choi started releasing music in 2016 and since has racked up a slew of tastemaker support. A creative and musical force to be reckoned with, Jnr Choi’s multi-faceted ability should mark him as a significant name in the creative spheres across music, fashion and beyond as 2022 looks to be another milestone year for the youngstar.
Listen to his new single here: