New Wave
East London's B Joux is back with FXZE for his latest track 'Hussle', seemingly an ode to fallen Hip Hop Icon Nipsey Hussle. B Joux. With this new release, B Joux takes us through what it means to be from the east side of London and going through the daily grind that comes with it. B Joux knows about having to work hard and taking risks to really make it and this new song and visual are an embodiment of that daily hustle. B Joux is a testament to this in the form of how he expresses his talent as well as his upward rise which enables him to connect to his listeners as they can relate to these struggles that are a labour of love. B Joux conveys this message with his calm vibes on this smooth up-tempo beat, showcasing his ability to feel comfortable on any beat.
After earlier releases this year such as Cold, Luxury, and Complete, there is a lot of anticipation as to what B Joux has in store for next year with a new project in the works. 'Hussle' is a visual directed by B Joux himself, alongside partner NOTSAFE Uzoma, a partner in B Joux's production company Saferoute Productions. The visual for Hussle takes us through the lives of 3 different individuals as they work towards their goals as athletes or street hustlers looking to make a way out.
Watch the full visual now below and let us know your thoughts!